I was at a work group meeting last week discussing the opportunities for businesses in the “Digital Economy” particularly with the improvement in broadband services across Australia in coming years. It was a real eye opener in terms of how much more innovative businesses are going to have to be to prosper in the next 2-5 years and to maximise the changes in technology.
It also made me realise that Mark and I weren’t really doing this in our own business. That may surprise some of you given that I specialise in Social Media Marketing and am continually updating my skills to stay at the forefront of this rapidly changing media, but what I mean is that our business wasn’t innovating. Our websites had been the same for several years, our services had expanded but really only as a result of customer demand and we have been delivering these services in virtually the same way.
So, back to the title of this post, “The times they are a changing” and it’s time for us to change. But rather than changing “with” the times, as business owners we need to be changing “in front” of the times! Seeking new opportunities and providing answers to questions that our clients don’t even know they have yet. I’m not talking crystal ball, rainbow and unicorns here but rather seriously considering the possibilities for your business in the digital economy. Who will your clients be? Where will they be located? How will they ‘interact’ with your services? And, most importantly, what will their needs/pain points/wants be? Only after you have considered this should you then work out how you can best meet these needs and provide your services in the most readily accessible way to your clients in the future.
Already trials are underway of “digital dust” being woven into fabrics to sense changes in our health and report these remotely to doctors. Imagine this technology in food packaging so that your food not only ‘knows’ it’s use by date but transmits this to your fridge to have an order automatically placed via the internet for a replacement product to be delivered to your door! And that’s just the beginning – start thinking about 3 dimensional printing of objects including human organs with ‘ink’ an exact replica of human blood cells and you start to see how far (and how fast) technology is moving!
So what does that mean for our customers and why an I telling you about printing blood cells? As a group, of business, government and educational leaders, we could not come up with an industry that will not be changed by new technology. So as business owners, you need to not only be aware of the changes happening in technology but to start thinking innovatively.
For us, we have decided to “split” our business into two main streams to better service our client base while growing our offerings. This website, www.MarkandZoe.com will be our home base for Entrepreneurs looking to grow a business online. Our focus has always been on teaching “Internet Marketing” strategies but we are expanding this into a complete support site for building your business from anywhere in the World. Mark and I love the fact that we can work our business from our laptops from anywhere we have a reliable internet signal, and now want to share with you how you too can “Make The World Your Office”.
Over the coming weeks we will being adding our top tips and strategies to run a ‘virtual business’ including reviews and training videos on the tools, apps, income streams and services we use in our business. Our innovation is to support all of you that are going to be moving to ‘non-traditional’ business models over the coming years. We see huge changes coming for not only where we chose to work and how we work but, in fact, why we work. Our plan is to become citizens of the the World not only travelling to every part of the Globe but living in many different places over the next 10 years.
If you are already running, or in the process of establishing, a virtual business we’d love your feedback here on the support you need and questions you have (please leave your comments below).
The second ‘half’ of our business, Social Media Marketing (training, strategy, system design and management), is getting a new home over at www.SocialMediaShortcut.com over the coming weeks. This site has housed our membership group and SocialMediaShortCut training program but, again, with innovation in mind, we are not only expanding our social media services but changing how we deliver these.
We have partnered with The Creative Collective agency and will have the capacity to deliver more regular trainings, social media strategy and system builds across the globe with consultations done via skype and/or video conferencing, and back these up with a new online membership site with monthly training webinars. This will mean that we are able to deliver you the most up to date information on trends and changes to social media marketing AND answer your questions each month via the internet ie without you leaving home! If the timing doesn’t suit your schedule (we are busy business owners after all) then the trainings will be recorded in your membership area. More details on the monthly webinars will be emailed out to our clients next week, so make sure you have subscribed to our SMSC VIP List at www.SocialMediaShortCut.com for details on how you can access the webinar in May for Free!
The partnership with The Creative Collective opens up a huge group of specialist creative staff to us so that I can do what I do best (and love doing), train and strategise your social media marketing, and then hand the design, technology and management components over to other team members that specialise in these tasks. We are growing our team of social media managers and I’m delighted to say that Mark and I now have a brilliant assistant, Ms Allsion Todd, supporting us in the day to day running of our business. In keeping with innovation and maximising new technology, our team are all virtual, and now spread across 4 coutnries with Allison residing in the United States. After all our clients are from around the Globe and we will be travelling to all parts of it so there are no barriers to where our staff are located (again other than having access to reliable internet connection).
We realise that some of what we share on both websites will overlap – for instance many of our virtual business owners want information on social media marketing,while many of our ‘bricks and mortar’ businesses that we have built social media systems for will benefit from accessing details on our online accouting program etc. When this occurs we will definitely be posting information on both websites and you will notice links to Social Media Marketing (above) here as well.
A good example of this is our upcoming Social Media Marketing for Business Seminars series. Details of these are on the events page on SocialMediaShortCut but we will also have a post here with a link as these will allow you to maximise social media to grow any type of business, whether virtual or ‘traditional’ bricks and mortar.
Our aim is to provide you (our wonderful community) with the information that is most relevent to you achieveing your goals and growing your businesses online. Social Media is becoming integral to our way of life, particularly with the advent of mobile technology, so every business needs to maximise this marketing method. But we understand that not all of you are interested in sharing our journeys around the World, working our business from our laptop, particularly if you are focussed on building clientelle in a specific geographic area and driving traffic to your shop front. Well atleast not right now – but start thinging innovatively and you never know
So our new structure in a nutshell:
www.MarkandZoe.com is for you if you want to build your business from anywhere, anytime via the internet. Highlighting our top tools, tips and tactics to “Make The World Your Office” and sharing our travels and innovations.
- Like our Facebook page for updates at: www.facebook.com/MarkandZoe
- Connect on Twitter at: www.twitter.com/MarkandZoe
www.SocialMediaShortCut.com is for you if you want to learn how to maximise Social Media Marketing to grow your business. Highlighting our top tools, tips and tactis for “Guiding You Through the Maze of Social Media Marketing” while also keeping you updated on our latest Social Media trainings.
- Like our Facebook page for updates at: www.facebook.com/SocialMediaShortCut
- Connect on Twitter at: www.twitter.com/zdeluca
If both services appeal to you, then by all means sign up to both websites. You will be receiving different e-newsletters and updates but we will alternate these so that you are never bombarded by messages. Our aim is to provide you with ‘innovative’ cutting edge information to grow your business online and share with you our triumphs and mistakes (so you don’t have to make them) along the way.
So what do you think? Do you like our new plan? Are you changing your business structure in light of new technology? Are you ‘innovating’ in another way? We’d love you feedback below and/or over on our facebook pages.
Some things haven’t changed though – if you like this article please share far and wide with your social networks and, as always, “Have an Awesome Day”.