“Australian business executives are returning from the World Economic Forum reassured that the global economy is recovering solidly from the financial crisis but struck by how the social networking revolution will force them to hand more power to both their employees and customers.”1
That statement, from ‘The Australian’ newspaper, alone shows just how powerful a sales medium Social Media has become. The power shift has been significant – now the control is with the consumer rather than the marketer. “People Power” is now the most effective form of marketing the world over.
In fact that same “People Power” can deliver far more than just great sales outcomes. One has to look no further than the recent Floods in Australia, Cyclone Yasi and events in Egypt, to see the unstoppable force of Social Media. Twitter and Facebook could not be silenced and the message was delivered even when, in the case of Egypt, the internet was shut down.
Traditional media turned to the public for updates, photos, videos and reports. “People Power” was informing, sharing, helping and alerting the World to events as they happened and, at times warning of events before they occurred.
So if the balance of power is shifting to the consumer, what does a business do to ensure that their products and services are receiving favourable reviews and comments? The answer is as simple as it is complex – talk to your customers via these wonderful new tools.
Ask their advice – what are you doing right and what are you doing wrong? If you are doing it correctly – do more. If you are doing it all wrong – fix it. What should you be doing more of? Ask but ask via the mediums that your customers use to engage on a daily basis. Your customers will love you.
Happy customers are happy to refer you too. There is no more compelling a recommendation than that of a friend – that is the fuel that drives the Social Media rocket. And this rocket has long ago passed the moon and is heading for the sun. More than ever, your business needs to be on board.
So how you can master the art of engaging your customers so they become your best sales people and your greatest advocates? Attend one our “Become a Social Media Super Hero” seminars.
We’re excited to announce Zoe will be travelling all over Australia and New Zealand with leading Social Media Trainers Wendy Moore and Yvette Adams, teaching you exactly how to use Social Media Marketing to explode your business and “Become a Social Media Super Hero”
Complete details are on the Facebook Page (of course) here. Find out where and when you can learn how to propel your business into the Social Media Age – Your Customers are already there!
1. The Australkian 31st January 2011