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Discover the Top 10 Secrets to Maximising Social Media Marketing for Business

We know many business owners are in overwhelm mode when it comes to social media right now, all furiously trying to keep up with never ending changes, system updates, apps, tools, releases and spending excessive amounts of time on social networks, without necessarily enjoying the rewards for their efforts.

Others are not even on Social Media networks at all – and if you’re not – you should be. No, as business owners, you HAVE to be (it’s no longer an option if you want to be competitive in the marketplace).

I’m hearing more and more that you’re just plain stressed by social media!

But Where Do I Start?

As a Business Owner, Entrepreneur, Sales Professional or Marketer -  you see the power of Social Media Marketing to grow your business.
You know you should be doing something to embrace Social Media as part of your overall marketing strategy – BUT are you totally confused about WHERE TO START and HOW?

Are you concerned that if you “Do” Social Media Marketing the wrong way – it could actually do more harm than good for your business?

What if you could be shown EXACTLY how to, not only get started with social media marketing, but how to maximise social media to grow your business the RIGHT way.

All without a huge investment of time or money?  Then this is for you……

SocialMediaShortcut Team presents – “Secret Social Media Business”

 

“Secret Social Media Business” seminars are being held throughout July:

12-July-2011 – Secret Social Media Business Seminar – Sunshine Coast – Morning Session
12-July-2011 – Secret Social Media Business Seminar – Sunshine Coast – Evening Session
15-July-2011 – Secret Social Media Business Seminar – Brisbane
22-July-2011 – Secret Social Media Business – Sydney

Top 10 Secrets to using Social Media Marketing for Business
 

 

VIP Admission – $77.00 (incl GST)
Admission for 1 pax with Front Row seating & Secret Social Media Business Cheat Sheet to take home.

 

Regular Admission – $47.00 (incl GST)
Admission for 1 pax with general seating only.

Learn the Secrets to using Social Media Marketing to grow your Business without it taking over your life:

  • Overview of Social Media Marketing and how it can benefit your business
  • Secret to marketing your business in Social Media the RIGHT way
  • The top 4 social media networks for business and the Secret to finding which ones are best suited to your business and why
  • Secrets to understanding the language of Facebook, Twitter, LinkedIn and YouTube – what does it all mean and what are the biggest mistakes to avoid?
  • Secret to positioning your business in Social Media professionally and customing your social media sites to incorporate your branding
  • Secret to promoting your business using Social Media – including the rules/regulations of each site (get this wrong and your social media accounts could be shut down!)
  • Secrets on what to post about (and importantly what not to post about) for maximum interaction/results
  • Secret timing stats on when and how often to post for maximum engagement and secrets sites to find content quickly and easily
  • Secret to online reputation management, customer engagement and handling feedback (good and bad)
  • Your Next Steps (you’re on Social Media – now what?)
  • Top Secret to getting all this achieved in the minimum amount of time!

Training by Zoe deLuca - for those of you that don’t know me….

Introducing Your Social Media Mentor – Zoe deLuca

Zoe is a Social Media Marketing Specialist, Speaker, Trainer, Manager and Internet Entrepreneur, operating multiple businesses from her laptop while travelling the World.

With a Twitter following in excess of 50,000, over 60,000 views of her training videos on YouTube plus thousands of friends on Facebook & Linkedin, it’s no wonder she was recently selected to attend the “10for10″ internet marketing training intensive in
New York.

Zoe and her partner Mark, are based on the Sunshine Coast and operate a full service Social Media Marketing Consultancy with clients around the Globe. Zoe is the Social Media Specialist at “The Creative Collective”.  Zoe draws on her experience over the last 3 years of using Social Media Marketing to grow her own businesses and is perfectly positioned as a business owner that has figured out how to maximise Social Media for Business results.

During the “Secret Social Media Business” presentation, Zoe will explain all the ins and outs of the top social media networks, how to manage your social media marketing quickly and easily and, most importantly, how to get the maximum results for your business. Exposing the top 10 Secrets to Social Media Success to get you started in Social Media Marketing – the RIGHT WAY.

“Secret Social Media Business” seminars are being held throughout July:

12-July-2011 – Secret Social Media Business Seminar – Sunshine Coast
15-July-2011 – Secret Social Media Business Seminar – Brisbane
22-July-2011 – Secret Social Media Business – Sydney

Only a few weeks to go for the first of the events, so book now to secure your place!

Stop wasting time messing around on Social Media and discover “Secret Social Media Business” – you and your business deserve this!

See you soon…….

PS Hit the ‘Like’ button or ‘Tweet’ button (If you don’t know what that means you will be the end of the training)  – after all it feels good to share ;-)

Facebook is continually changing and quite often the changes can be challenging if you are a business owner trying to market on the platform. But I’m loving “New Facebook Share” features.

Did you know you can now share a post  not only onto your own profile wall, but to a GROUP or to a specific “Friends” wall?

The HUGE news is when you are using Facebook “AS a Page” your specific ‘friends’ walls are those of the Business PAGES that you’ve liked. YES – page to page sharing! Woohoo!

My video explains how and why you would want to use this feature to Market your business effectively on Facebook:

Need help understanding Social Media Marketing for your Business? – then join our trainings at:
http://www.facebook.com/SocialMediaShortCut?sk=events

Let us know what you think of the new features – leave a comment below or join u son Facebook or Twitter.

 

I was at a work group meeting last week discussing the opportunities for businesses in the “Digital Economy” particularly with the improvement in broadband services across Australia in coming years. It was a real eye opener in terms of how much more innovative businesses are going to have to be to prosper in the next 2-5 years and to maximise the changes in technology.

It also made me realise that Mark and I weren’t really doing this in our own business. That may surprise some of you given that I specialise in Social Media Marketing and am continually updating my skills to stay at the forefront of this rapidly changing media, but what I mean is that our business wasn’t innovating. Our websites had been the same for several years, our services had expanded but really only as a result of customer demand and we have been delivering these services in virtually the same way.

So, back to the title of this post, “The times they are a changing” and it’s time for us to change. But rather than changing “with” the times, as business owners we need to be changing “in front” of the times!  Seeking new opportunities and providing answers to questions that our clients don’t even know they have yet. I’m not talking crystal ball, rainbow and unicorns here but rather seriously considering the possibilities for your business in the digital economy. Who will your clients be? Where will they be located? How will they ‘interact’ with your services? And, most importantly, what will their needs/pain points/wants be?  Only after you have considered this should you then work out how you can best meet these needs and provide your services in the most readily accessible way to your clients in the future.

Already trials are underway of “digital dust” being woven into fabrics to sense changes in our health and report these remotely to doctors. Imagine this technology in food packaging so that your food not only ‘knows’ it’s use by date but transmits this to your fridge to have an order automatically placed via the internet for a replacement product to be delivered to your door! And that’s just the beginning – start thinking about 3 dimensional printing of objects including human organs with ‘ink’ an exact replica of human blood cells and you start to see how far (and how fast) technology is moving!

So what does that mean for our customers and why an I telling you about printing blood cells? As a group, of business, government and educational leaders, we could not come up with an industry that will not be changed by new technology. So as business owners, you need to not only be aware of the changes happening in technology but to start thinking innovatively.

For us, we have decided to “split” our business into two main streams to better service our client base while growing our offerings. This website, www.MarkandZoe.com will be our home base for Entrepreneurs looking to grow a business online. Our focus has always been on teaching “Internet Marketing” strategies but we are expanding this into a complete support site for building your business from anywhere in the World. Mark and I love the fact that we can work our business from our laptops from anywhere we have a reliable internet signal, and now want to share with you how you too can “Make The World Your Office”.

Over the coming weeks we will being adding our top tips and strategies to run a ‘virtual business’ including reviews and training videos on the tools, apps, income streams and services we use in our business. Our innovation is to support all of you that are going to be moving to ‘non-traditional’ business models over the coming years. We see huge changes coming for not only where we chose to work and how we work but, in fact, why we work.  Our plan is to become citizens of the the World not only travelling to every part of the Globe but living in many different places over the next 10 years.

If you are already running, or in the process of establishing, a virtual business we’d love your feedback here on the support you need and questions you have (please leave your comments below).

The second ‘half’ of our business, Social Media Marketing (training, strategy, system design and management), is getting a new home over at www.SocialMediaShortcut.com over the coming weeks. This site has housed our membership group and SocialMediaShortCut training program but, again, with innovation in mind, we are not only expanding our social media services but changing how we deliver these.

We have partnered with The Creative Collective agency and will have the capacity to deliver more regular trainings, social media strategy and system builds across the globe with consultations done via skype and/or video conferencing, and back these up with a new online membership site with monthly training webinars. This will mean that we are able to deliver you the most up to date information on trends and changes to social media marketing AND answer your questions each month via the internet ie without you leaving home! If the timing doesn’t suit your schedule (we are busy business owners after all) then the trainings will be recorded in your membership area.  More details on the monthly webinars will be emailed out to our clients next week, so make sure you have subscribed to our SMSC VIP List at www.SocialMediaShortCut.com for details on how you can access the webinar in May for Free!

The partnership with The Creative Collective opens up a huge group of specialist creative staff to us so that I can do what I do best (and love doing), train and strategise your social media marketing, and then hand the design, technology and management components over to other team members that specialise in these tasks.  We are growing our team of social media managers and I’m delighted to say that Mark and I now have a brilliant assistant, Ms Allsion Todd, supporting us in the day to day running of our business.  In keeping with innovation and maximising new technology, our team are all virtual, and now spread across 4 coutnries with Allison residing in the United States.  After all our clients are from around the Globe and we will be travelling to all parts of it so there are no barriers to where our staff are located (again other than having access to reliable internet connection).

We realise that some of what we share on both websites will overlap – for instance many of our virtual business owners want information on social media marketing,while many of our ‘bricks and mortar’ businesses that we have built social media systems for will benefit from accessing details on our online accouting program etc. When this occurs we will definitely be posting information on both websites and you will notice links to Social Media Marketing (above) here as well.

A good example of this is our upcoming Social Media Marketing for Business Seminars series. Details of these are on the events page on SocialMediaShortCut but we will also have a post here with a link as these will allow you to maximise social media to grow any type of business, whether virtual or ‘traditional’ bricks and mortar.

Our aim is to provide you (our wonderful community) with the information that is most relevent to you achieveing your goals and growing your businesses online. Social Media is becoming integral to our way of life, particularly with the advent of mobile technology, so every business needs to maximise this marketing method. But we understand that not all of you are interested in sharing our journeys around the World, working our business from our laptop, particularly if you are focussed on building clientelle in a specific geographic area and driving traffic to your shop front. Well atleast not right now – but start thinging innovatively and you never know ;-)

So our new structure in a nutshell:

www.MarkandZoe.com is for you if you want to build your business from anywhere, anytime via the internet. Highlighting our top tools, tips and tactics to “Make The World Your Office” and sharing our travels and innovations.

www.SocialMediaShortCut.com is for you if you want to learn how to maximise Social Media Marketing to grow your business. Highlighting our top tools, tips and tactis for “Guiding You Through the Maze of Social Media Marketing” while also keeping you updated on our latest Social Media trainings.

If both services appeal to you, then by all means sign up to both websites.  You will be receiving different e-newsletters and updates but we will alternate these so that you are never bombarded by messages.  Our aim is to provide you with ‘innovative’ cutting edge information to grow your business online and share with you our triumphs and mistakes (so you don’t have to make them) along the way.

So what do you think? Do you like our new plan? Are you changing your business structure in light of new technology? Are you ‘innovating’ in another way? We’d love you feedback below and/or over on our facebook pages.

Some things haven’t changed though – if you like this article please share far and wide with your social networks and, as always, “Have an Awesome Day”.

- Zoe

Ok it may be the best Social Media Marketing Training in Australia and New Zealand

I got carried away because, as Big Kev used to say, I’m excited!!!

In less than two weeks, I get to dust off my SuperGirl cape as we will kick off our ‘Become a Social Media Super Hero’ Australian tour, this time with stops in Auckland and Wellington as well!

We know many business owners are in overwhelm mode when it comes to social media right now, all furiously trying to keep up with never ending changes, system updates, apps, tools, releases and spending excessive amounts of time on social networks, without necessarily enjoying the rewards for their efforts.

Others are not even on Social Media networks at all – and if you’re not – you should be. No, as business owners, you HAVE to be (it’s no longer an option if you want to be competitive in the marketplace).

In the past month on Facebook alone there have been several major updates and their “Pages” are changing completely as from Friday. You can see an overview of some of these changes in this video in a previous post.

We know it’s often not realistic for you to keep up with all of these ongoing developments and articulate them into effective marketing strategies and activities.

I’m hearing more and more that you’re just plain stressed by social media!

That’s where I come in and why I have teamed up with:

  • Wendy Moore, the founder of Savvy Web Women and creator of the Savvy List Building Blog who is the ultimate resource on Facebook, and
  • Yvette Adams, CEO of The Creative Collective, who is a LinkedIn Legend and has thousands of contacts on Facebook and Twitter as well,

to deliver ONE POWER PACKED DAY OF SOCIAL MEDIA IMMERSION to help you
Become a “Social Media Super Hero”.

Whether you are new to social media marketing or are already well on your way, this workshop will make you reach your true ‘super hero’ potential.

Topics covered at the full day Social Media Super Hero workshops include:

  • Recent major updates to all three networks and where it’s going into the future
  • How to professionally position your business, and grow and manage lists on Facebook, Linkedin and Twitter
  • How to separate your Business and Personal accounts and why this is so important
  • How to customize your Twitter background, and Facebook Page for professional branding
  • How to obtain your vanity URL on Facebook and why this is so important (it’s more than just a name)
  • What to write about, how to write it and when to post it for maximum results – so it actually gets read
  • Online reputation management including how to handle negative feedback
  • How to know when people are talking ‘about’ you, your company & your products and respond quickly
  • The importance of, and how to design, an effective social media strategy, policies and schedule

and oh so much more!

Yvette Adams will be covering Linkedin, Wendy Moore will cover Facebook and I will share my insider tactics on Twitter that have allowed me to not only build a following in excess of 50,000 people but to connect with key people to create joint ventures, speaking opportunities and (most importantly as business owners) sales!

In fact, this seminar series has been a result of contacts made through Social Media and I originally ‘met’ Yvette when she sought me out for a speaking engagement after finding me on Twitter.

Yes, use Social Media the right way and your best clients and business partners will find you!

We’ll also share our top syndication and scheduling tools to allow you to get the maximum results from social media marketing in the minimum amount of time.

Most importantly all three trainers are business owners that are using Social Media Marketing to effectively grow our own businesses.  While our training has taken place all over the World, we ‘Walk Our Talk’ right here – each and everyday.

We’re not just going to overwhlem you with stats and facts but give you real, actionable steps to take away and immediately apply in your business and we will be drawing on examples from the participants in the room.

We have deliberately kept numbers small for you to get maximum results from the day – so you will need to book quickly before the events sell out!

See when the “Social Media Super Hero” team will be coming to a town near you:

21-Mar-2011 – Become a Social Media Super Hero Full Day Workshop – Sydney
22-Mar-2011 –  Become a Social Media Super Hero Full Day Workshop – Newcastle
24-Mar-2011 – Become a Social Media Super Hero Full Day Workshop – Brisbane
12-Apr-2011 – Become a Social Media Super Hero Full Day Workshop – Perth
13-Apr-2011- Become a Social Media Super Hero Full Day Workshop – Melbourne
14-Apr-2011 – Become a Social Media Super Hero Full Day Workshop – Canberra
18-Apr-2011 – Become a Social Media Super Hero Full Day Workshop – Auckland
20-Apr-2011 – Become a Social Media Super Hero Full Day Workshop – Wellington

This is the SOCIAL MEDIA WORKSHOP OF THE YEAR with 3 of Australia’s Tops Social Media trainers giving you 3 times the value of other events.  I do not expect that we will be able to repeat this series as it’s been incredibly difficult to co-ordinate all of our schedules. This could well be your only chance to have all 3 of us training you at the one event.

I hope you can make it and would be delighted if you will help me spread the word by sharing this with your friends, business contacts and, of course, through your existing social media sites!

Only a few weeks to go for sthe first of the events, so book now to secure your place!

Stop wasting time messing around on Social Media and get the training to ‘Become a Social Media Super Hero’ – you and your business deserve this!

See you soon…….

PS Hit the ‘Like’ button or ‘Tweet’ button Super Heros in training – after all it feels good to share ;-)

First of all “Happy New Year” to all of our wonderful clients, business partners, colleagues and readers.

Mark and I are looking forward to 2011 with a great deal of excitement – both for what we are planning in our own business and lives, and for how we can help you to grow your own businesses this year.

As many of you know, last year brought us new opportunities mixed with our fair share of challenges. While these, unfortunately, did impact on our projects with some of you, we have also learnt a huge amount from these as well.

When we sat down on New Year’s Eve to review 2010 and set our plans and goals for 2011, we realised that it has in fact been the things that didn’t go to plan that have resulted in the most positive changes. My Grandfather used to say that “Everything happens for a reason and whatever is, is best!”. I often repeat this mantra to our children but it was in the last few months that it has really rung true for us.

Let me explain what I mean and why this is important for you….

The last 12 months has seen massive growth in our business with new products, partnerships and clients. While this has been exciting and invigorating it also brought with it a new level of workload.

Sometimes as a business owner you get so focussed on building your business that you lose sight of your original goals with that business.

From the very start of our first home based business in 2003, our intention (and plan) has always been to build a business that allows us both financial and time freedom. In particular having both the time and money to chose where we worked and when, to travel extensively while running our business from our laptops, and to have the flexibility to spend time with our children (all 5 of them) and their extended families when we wanted to and, importantly, when they needed us the most.

In 2010, family, health and travel all collided with our business workload and commitments. As our business grew we were faced with the challenge of managing this growth while still delivering high customer satisfaction and quality service. The ability to successfully ‘scale up’ is a challenge for all growing businesses but particularly so when it’s only you, or the two of you (in our case) that are the business. When ill health or a family tragedy hit (or both as happened to us), then the juggling game can get over whelming. I wrote another blog post of our particular circumstances late last year and why it’s so important to plan for such occurrences here.

But, as Grandad said “Whatever is to be will be and whatever is, is best”, and we realised that we had two choices when the challenges struck – get over it or get out. Failure is not in our vocabulary and our business is too valuable to us –so we needed to get up and get over it.

Yes we did need to go into crisis management for a time. We did need to explain to our customers that our personal situation may impact their projects and, most importantly, we did need to learn some lessons and re-structure our business to prevent this type of impact in the future.

Out of the challenges we have a new business structure and a new excitement in our business that had disappeared some-what in the craziness of growth last year. This is where it gets exciting for all of you.

First and foremost, to the business owners amongst you, we hope you will learn from our experience and benefit from instigating some of the changes we are making into your own business model. Zoe will be posting more about the tools and systems we are using over the next few months with videos to help you use this technology.

Secondly, we have redesigned our business to allow for rapid growth this year while actually delivering more to our clients. We have already partnered with other companies to provide services and hired 3 new staff for our Social Media Services and Management Team. We are already implementing new technology to streamline our business processes to cut down on delivery times while maintaining our high levels of service but, most importantly, freeing Mark and I up to learn more, implement more and share more.

This will mean that I can focus on Seminars, speaking and training (where my true passion lies), and Mark can focus on packaging our products, quality control and project management – while we both have time to develop new skills.

Social Media Marketing is evolving and, by it’s very nature, requires us to be continually learning and adapting. We intend growing our team of specialised social media assistants throughout the year and training them in all that we learn.

Zoe will no longer be personally managing social media accounts for any clients (beyond the contracts we already have). All work will be under our watchful eyes, but we have discovered we can very effectively train staff to perform these tasks as well as Zoe can. In fact the new team members out type both of us so they are faster at this job and are able to deliver more tasks in the same amount of time. Truly a win-win situation for us and all of our clients.

We will be introducing you to your individual Social Media Assistant when you sign (or re-sign) with our Management services. For those of you that are still considering getting help with your Social Media Marketing, you can see the full range of services we now have available on our www.SocialMediaShortCut.com website.

On that note, we have exciting developments in the re-launch of the SocialMediaShortCut course as a live and recorded event, we will be travelling extensively to deliver Social Media and Internet Marketing trainings and Zoe is finalising arrangements for a 7 seminar series with two of Australia’s top Female Social Media Specialists! (Note from Zoe – Sooooo Awesome! Details to come very soon.)

So to all of you planning your next 12 months – remember to reflect on what was great about last year along with the things you would chose to do differently and do just that!

Make 2011 YOUR YEAR!

And if all this Goal Setting and New Year’s Resolutions talk is getting too much, take some time out and enjoy this song by @RhettandLink :

We’d love to hear your goals and dreams for this year along with the lessons you learnt from 2010 by either leaving a comment here or over on our Facebook Page:
http://www.Facebook.com/MarkandZoe and make sure to like the page if you haven’t already and share with your friends – thanks ;-)

Have an Awesome Year!


Get started (or re-started) in Social Media Marketing – THE RIGHT WAY!

Most of our regular readers will know that I (Zoe) am a Social Media Marketing Trainer, Manager and Speaker but, up until now, my full course has only been available online.  Well, you’ve asked (and asked) and I’m finally delivering live Social Media Marketing seminars.

To make this even more exciting (and rewarding) for you, I have partnered with Multi-Award Winning Business Owner Yvette Adams to present our “Social Media Super Hero” starter seminars.  Yvette not only owns “The Creative Collective” agency on the Sunshine Coast, but is also the Queensland finalist for the “Telstra Business Woman of the Year” awards in the “Commonwealth Bank Business Owner of the Year” category.

So…. we know we can teach you a thing or two about effectively using Social Media Marketing and efficiently using internet technology to grow your business.

“Social Media Super Hero” seminars are being held on The Sunshine Coast and Melbourne next week with more cities scheduled for early next year.  If you have a request for a specific city please let us know in the comments section below on on our Facebook page at http://www.Facebook.com/MarkandZoe

Read on for full details and booking links:


BECOME A SOCIAL MEDIA SUPER HERO

Social media is a really big deal right now. Find out WHY!!!

You know that Social Media is a really big deal right now. But we’d like to ask you one question:

“What if you could be shown in just a couple of hours EXACTLY how you can get started the RIGHT way online and positively FLOURISH from the word GO by using
1) Technology that will save you ENORMOUS amounts of time and money
2) Social Media to Build a HUGE database FAST
3) Tools that tie it all together so that you can monitor and manage it with ease, anywhere, any time??!”

Well guess what….here’s your big chance…..

Your Social Media Super Hero training includes:

The technology, tools & tricks you need to run your online business with ease, from ANYWHERE!!!

• What hardware and software you need online tools successful business owners and entrepreneurs use to start businesses, grow their businesses and run their businesses with maximum efficiency

• What EXACT tools successful business owners use to run the various areas of their business – from accounts software to HR, quoting to collaborating on documents, social media, email marketing and more and WHY
• How businesses are creating and using Applications (Apps) to their advantage
• Why you would be crazy not to explore the possibility of using these tools in your business to save enormous amounts of time and money

Online Reputation Management

- Why online reputation management is essential if you want to operate a business in an increasingly internet driven world

- How to find out the moment people are talking about you online – whether it is good, bad or indifferent

- What are ‘citations’ and why you need to encourage them

- The massive move towards ‘push marketing’

How to become a Social Media Super Hero

- What the top Social Media sites are and how to best utilize them

- How to identify appropriate usernames for your social networks
- Facebook Profile, Pages and Groups – What’s the difference? Which ones do you need and why – get this wrong and Facebook will shut down your account!
- How to interact on social networks to achieve maximum results
- How to build a huge list of targeted, valuable friends, fans, followers and subscribers QUICKLY
- How to personalise your Facebook Page for a professional business image

- What to post about and importantly, what NOT to share on Social Media

- Introduction to top tools, applications, sites and resources to get RESULTS FAST!
+ much more!

So who are your Super Hero Mentors?

Introducing you to two of Australia’s biggest **Online All Stars** but until recently just ‘quiet achievers’…

Zoe deLuca and Yvette Adams.

Who?’ you might say You may not have heard of them because they’ve both been busy living the ultimate lifestyle, basing themselves in sunny Queensland but running VERY successful home based businesses and earning BIG BUCKS around their commitments as mothers of broods of kids. How successful you might ask? Well read on…

Yvette Adams

Yvette Adams is a multi-award winning business owner and experienced and inspiring speaker/trainer. A serial entrepreneur, Yvette has started four businesses – the first a newspaper which she started at the age of just 17 years old and sold to an American entrepreneur after the first issue!

In 2007, just 7 weeks after the birth of her second child, Yvette launched The Creative Collective – a creative services and training agency. Within just 6 months in business she won the Queensland Small Business Champions Young Entrepreneur Award and has since gone on to win the Specialised Small Business Award at the same awards in 2008 and more recently the Commonwealth Business Owner of the Year at the Telstra Business Women’s Awards in 2010 (Queensland).

In just three short years in business she has established an in-house team of 6, 25 virtual contractors and 1 franchisee with more in the pipeline, servicing clients throughout Australia and even internationally. The business also has a strong education and training arm with the company successfully delivering Government funded programs to hundreds of business owners with exceptional success.


Zoe de Luca

Zoe deLuca is Social Media Marketing Specialist, Speaker, Trainer, Business Mentor and Internet Entrepreneur, operating multiple businesses from her laptop while travelling the World.  With a Twitter following in excess of 33,000 to date and over 44,000 views of her training videos on YouTube and thousands of friends on Facebook & Linkedin it’s no wonder she was recently selected to attend the “10 for 10″ internet marketing training intensive in New York.

You may be surprised to learn that Zoe is a Marine Biologist by trade!! Zoe spent over 10 years working as an Environmental Consultant and Strategic Planner with Government before starting her first home based business in 2003 to allow for more flexibility to be Mum to her family of 5.

With a hunger for knowledge and a drive to grow her business while still being a full time Mum, Zoe started marketing through social media in early 2008.  She now creates social media training programs servicing clients in 7 countries around the globe.

So do you think it’s possible these two incredible women might actually be able to teach YOU a thing or two???

Come along to their power-packed 2.5 hour workshops being held in Melbourne and The Sunshine Coast this month – see dates below:

COST: Only $57 per person or $97 for 2 people

(save $20 if you bring a friend!)

Numbers ARE limited. Secure your ticket now!

SUNSHINE COAST – Tuesday 9th November, 2010

Morning Session: Function Room BCC Cinemas – Sunshine Plaza, Maroochydore
Doors open 9:00am for networking. 9:30am start – ends Midday
Details and booking here: Social Media Super Hero – Sunshine Coast AM

Evening Session: Sunshine Coast TAFE – Mooloolaba
Doors open 5:00pm for networking. 5:30pm start – ends 8:00pm
Details and booking here:  Social Media Super Hero – Sunshine Coast PM


MELBOURNE – Thursday 11th November, 2010

Victoria University – City Flinders Campus
Doors open 12:30PM for networking. 1:00pm start – ends 3.30pm
Details and Booking here:  Social Media Super Hero – Melbourne Seminar

You know video is the ultimate medium for marketing your business – but it takes time and skills to make a video right? WRONG!

I’m going to show you how to use a free Google tool to source images, edit these into a video, add music, produce your video and upload it to YouTube in 5 minutes or less!

Better yet you don’t need to have a camera, editing software or any video skills.  If you can type your name into a search engine you can use this method.

ALL EXCUSES FOR NOT USING VIDEO MARKETING HAVE JUST BEEN ERASED.

You can simply and quickly create a video for your business like the one Google used for their Superbowl ad and like this one of ours:

The Video Tool I used for this video is “Google Search Stories Video Creator” at: http://www.youtube.com/searchstories

But rather than just sending you to the link, I want to show you HOW to create your Google Search Story video.

I put our video together (above) after watching a tutorial by Video Marketing Wizz (and good friend), Pam Brossman of  “Video Marketing Campus” and www.SocialMediaWoman.com Thanks Pam for letting me share this video:

So watch the videos and then create your very own “Search Story”.  You can have a marketing video “as good as Google’s” minutes from now.

If you are ready to really step up your video marketing, then I highly recommend Pam, and her Husband Steve’s, “Fast Video Results” course – Click here to view more details and subscribe to their website to get notified of their new training videos – they’re all awesome!

Love your comments, feedback, tweets, shares, posts, pings and make sure to leave a link to your ‘Search Story’ video (once you create it) with your comment below.

I spend a lot of time on Social Media Marketing ( I love it) but you do have to balance the time you spend on Social Media with the business outcome you receive for your efforts.

By integrating my Social Media Networks and Bookmarking sites I can distribute a single piece of content across multiple sites with the ‘push of a button’.

Watch the video to see step by step what tools I use and how to set this up to get maximum exposure for your information across social media sites with the minimum time investment ….

Love to hear your feedback and results. Leave your comments here, stop by our Facebook page at:
www.Facebook.com/MarkandZoe or connect via Twitter www.Twitter.com/zdeluca

As always, if you found this video helpful, share far and wide with your networks/friends – simply hit the “Like” “Retweet” or “share” buttons.

After all it feels good to share ;-)

This is so much fun I just have to share the amazing “Everybody Tweet” song by singer/songwriter Lynn Rose.

The “Everybody Tweet” Facebook page at http://www.Facebook.com/EverybodyTweet , states that “Everybody Tweet” is:

“A fun, clever, technologically-revolutionary collaborative project that demonstrates the mass appeal of what the 140-character social media site, Twitter, has on the world!”

I say it’s a whole lot of fun with some staggering statistics on the impact, and speed of growth, of Social Media.

Enjoy…….

Oh and definitely “EVERYBODY (RE-)TWEET” this one ;-)

Have an Awesome Day!

Video Marketing is the hottest trend in maximising Social Media Marketing right now.

The largest video sharing site, YouTube.com has 13 Billion video views – PER MONTH!

People are watching hundreds of millions of videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video are uploaded to YouTube.

With that level of traffic it’s obvious that you should have a presence on YouTube and other video hosting sites, but….

Have you found yourself paralysed at the thought of actually making a video?

What do you talk about? How do you make the video? How do you upload it to the net? And how will anybody else get to see it?

If video marketing has all seemed ‘too hard’ and/or you have been making excuses as to why ‘you’ can’t possibly create a video – then this training is for you.

I recorded this video marketing training for my SocialMediaShortCut course (the full training is available exclusively through www.SalesPipeLinePros.com ) – but have had several requests for this information, so here ’tis.

To those of you joining me on the Video Marketing 90 Day Challenge, I trust this helps you to power into action!

Any questions contact me here, on our Facebook page http://www.Facebook.com/MarkandZoe , at my Youtube channel http://youtube.com/user/zoedeluca or on twitter at http://www.Twitter.com/zdeluca

And please share away with your friends and social networks.

Have an Awesome Day – Zoe

P.S. This is the first in a series of 3 SocialMediaShortCut trainings.  Make sure to join this site or grab the RSS feed for updates on when the other Social Media Marketing trainings are available.