I received an email from Mike Dillard at Magnetic Sponsoring that I feel compelled to share.  For any of you that are building a Network Marketing or MLM business it’s time to really step into your leadership role and examine how you are positioning yourself in your sponsoring activities.

Thank you Mike for giving me permission to re-print this article – I know it will help all of you that take this information to heart and get into action.  So to Mike’s email …..

Alright, back to business…

So let’s say you’ve been advertising online.

Once someone has filled our your website form, capture page, or contacted your via email or personal message, then you should consider that an invitation for dialogue.

They approached you and your information. It was their idea. In this position, you have all the power, just as your doctor or CPA has all of the power (expertise), when you speak to them.

If you’re buying generic leads from a lead vendor, then you need to ASSUME the invitation. It will be more difficult because they won’t know who you are at this point, but you know they filled out a form looking for information about a home business. As far as they’re concerned, it was YOUR FORM.

An example of an “assumed” introduction might be this…

“Hey John, Mike Dillard here. I noticed you stopped by a website of mine this week looking for some information about a home business. How can I help you?”

Alright, now that they’ve initiated communication, our goal is to generate attraction between us and our prospect.

We want them to hunt us down and pester us until we agree to sponsor them. (Yes this is possible).

I’ve been studying human psychology for several years now, and what might surprise you, is that attraction between people isn’t really a choice, it’s a biological response.

By learning how to flip these attraction switches on within ourselves, we automatically begin to attract others.

You see people are genetically programmed to feel attraction towards others who have equal or higher levels of value and status.

Just think about your personal experiences and you’ll find this to be true…

Do doctors hang out with the crews that mow their lawn?

As a woman, are you more attracted to a man who has a higher social status level than you, no matter what he looks like?

Are you attracted to, and aspire to be someone more successful than yourself within your industry?

I know these are pretty basic scenarios, but you can extrapolate them to no end.

The bottom line is that the level of personal value and status you give yourself and demonstrate, compared to the level your prospect has, will determine if you’ll ever sponsor them.

This actually began back in our cave man days and it was crucial to our survival.

During that period in time, value and status was demonstrated by size, and physical prowess. A larger, stronger male held more value because he could fight off enemies, protect his family against predators, and bring home more food.

Females were biologically attracted to him because he meant security, stability, safety, and healthy offspring.

Other members of the tribe wanted to befriend and serve him, which allowed them to benefit from his power through association. Think of a Hollywood star and their entourage of friends.

Think of an industry expert or celebrity who provides their endorsement… Power through association.

The leader mated the most, had the most offspring, and this trend engrained itself into our very DNA over hundreds of thousands of years.

It’s no different today except for how value and status are demonstrated. Instead of physical size and ability, it’s typically through knowledge and means because you don’t have to be the biggest, baddest kid on the block just to survive anymore.

Specifically in this industry, the best way to increase your value to others is to increase your knowledge level.

Now do you think your prospects would rather work with a distributor who can teach them skills like online lead generation and attraction marketing, or someone who can’t really teach them anything at all?

The answer is obvious, so always remember that if you want to make the sponsoring process effortless, you need to increase your value to your prospects by increasing your level of knowledge and experience.

It has nothing to do with technological gadgets like auto-dialers, scripts, or lead lists.

I could give you all of those things, but if you didn’t hold any personal value in the eyes of your prospects, you would still find yourself struggling to build a team and acquire customers.

How To Generate Attraction…

In order to generate attraction at a biological level, you must use Demonstrations Of Higher Value, (DOHV’s), when you interact with your prospects.

The opposite, “Demonstrations Of Lower Value” (DOLV) are usually what occur when a newbie is trying to recruit a lead.

If you do not demonstrate that your value is equal to or greater than your prospect’s, they will not join you. Period.

Recruiting is about leadership and you must demonstrate that you are the leader through both verbal and non-verbal cues.

Here are some common Demonstrations of Higher Value you want to express:

•    Be healthy and fit. People who stay fit are more attractive. It shows self-respect and they have a more positive energy about themselves.

•    Have a good sense of fashion. Dressing with old sloppy clothes or with little fashion sense conveys a lack of social intelligence which demonstrates lower value.

•    Be comfortable with yourself. Stand or sit relaxed. You’re here, you’re confident, and in control of your world.

•    Have a sense of humor and smile. If you’re feeling like a victim, if you’re frustrated, or just pissed at the world, get over it. People don’t want that kind of energy around them. It doesn’t bring value or benefit them in any way. Smile and have fun. It’s attractive.

•    Don’t be needy. This is a common theme throughout this course. A man or woman of high value is comfortable with who they are as a person and where they’re at in life. It’s important to feel and convey this sense of abundance. When you’re emotionally attached to a specific outcome, prospects pick up on it and perceive you as a low value person.

•    Be unaffected by others. Don’t react to people’s emotional tests or try to impress them. The person trying to impress the other is always perceived to be the one of lower status. Don’t seek attention for attention’s sake, validation, or understanding. You are a leader. You get attention naturally without seeking it.

•    Speak to others with volume and confidence. Play the Cd’s in the course over and over again and listen to HOW Mark and I sound when we talk. You’ll hear a calm, caring confidence.

•    Always be the one to lead interactions and conversations.

I’m sure that if you think about what I’ve shared with you today, that you’ll recognize the role this human dynamic plays in your life on a daily basis…

And in fact, I’d like to share a little test with you right now that’s also in the Magnetic Sponsoring Course.

Do this TODAY.

Next time you’re walking around at lunch or on an errand… ANYWHERE… make eye contact with a stranger who’s walking toward you.

If YOU break eye contact with them, then we need to work on your sponsoring skills.

If you can maintain eye contact with strangers until they look away, then you’re probably doing pretty well in this industry.

That simple test is an indicator of your current confidence and leadership levels.

If You Fail The Test…

…Or if you’re just not producing the kind of results that you want in your business for some other reason, then stop what you’re doing, click here, and get a copy of Black Belt Recruiting.

I was a sniveling wuss when it came to prospecting and sponsoring until I discovered this Mark and his techniques which are now contained in the course for YOU.

REMEMBER… Your results are GUARANTEED.

If you go through the course, and aren’t sponsoring 10-20 new reps per month, then send it back for a no-questions-asked refund.

I don’t know what else I can say beyond that. This is the information that changed my life in this industry. After learning the skills contained in Black Belt Recruiting, I become the #2 earner in my company, sponsoring 4 of the top 5 earners there.


I never made a single cold-call, or bugged my friends and family members to do it.

If that’s what you’d like to do as well, get Black Belt Recruiting.

Thanks Mike – you really have said it all and your Black Belt Recruiting program is the best sponsoring training resource available.

Have an Awesome Day – Zoe

I love twitter – Ok I’ve become a bit of ‘twitter-holic’ but today I have a twitter dilemma!

First things first, if you don’t know what I am talking about – “what’s this Twitter thing you speak of?” – head on over to my twitter account –

Twitter is social networking combined with a chat site that is taking the web by storm – seriously.   Mike Klingler from the Renegade Professional has put together a video training series on Twitter that tells you everything you need to know about Twitter.  You can get access to the Twitter training videos for free here:

Even if you are an experienced Twitter user I recommend these training videos to you (and feel free to share with your team).

Ok – so to my “Twitter Dilemma”.

On Twitter you connect with people two ways – they have the option to become “Followers” of yours and read your “tweets”. You can then chose to “Follow” others and see what they are tweeting about. Simple right?

The Dilemma comes from whether I should Follow everybody that Follows me? I’m a sociable person (that’s why I love Social media) so I have decided that if you follow me I will follow you right back. Suffice to say as long as you don’t use profanity, negativity or prejudice in your comments/profile then I’m interested in hearing what you have to say.

This has worked well for me in expanding my audience on Twitter to several thousand people and I have made connections with people from unexpected places and industires. I liked the fact that I was being a social “Twitterfly” and now use an automated service to follow everybody that is willing to listen into my tweets.

As my number of followers has grown however the number of replies has started to increase dramatically as well. Now I find I cannot possibly reply to every direct message I am receiving as there are just too many. I have limited my Twitter time each day and just enter the conversation that is going on at the time.

I was contemplating my navel about how many Twitter follwers are too many – or is there such a thing??? Should I follow everybody? DO I need to be more selective in who I follow? No that just sounds rude – doesn’t it? Why should people listen to me if I won’t ‘listen’ back? But what if I’m not responding to them – is that then rude? Ohh I’mmm not sure – I have a DILEMMA!

So right as I was pondering, the Twitterverse threw an email at me on this very subject. The message was from Mike Dillard, of Magnetic Sponsoring fame, an internet marketing mentor of mine. I have copied Mike’s email in full (below) and would love your thoughts, feedback, and of course, tweets on this subject.

Mike’s email:

I have a dilemma Zoe…

It’s been the source of an internal debate for a few weeks now, and I’d like to get your thoughts…

I’m talking about Twitter, and the single question that we must all eventually answer…

Do you follow someone just because they followed you? Or do you only follow people you genuinely know and want to follow?

Over the past few months, I’ve done both.

After talking to my good friend and social media maven, Perry Belcher, I decided to “reciprocal follow” everyone who was following me about two months ago.

There are two reasons you’d want to do this…

1: It’s polite.

2: It helps you gain exposure, which will help increase your number of followers.

As of today, I follow around 10,000 people, and have 11,900-ish followers at

Looking back, I’m not convinced that was the best move to make, and here’s why…

It’s not the number of people who follow you on Twitter that matters, it’s the number of people who actually listen to you.

And if everyone is just “reciprocal following” everyone, not because they WANT to listen to that person, but because they’re trying to increase their exposure and number of followers, then we have a problem…

Everyone’s following everyone, but no one’s really listening.

When I had 8,000 followers and followed 50, I knew that all 8,000 people subscribed to my “Tweets” because they genuinely wanted to plug into my life, and hear what I had to say.

That’s no longer the case.

And it gets worse…

Once you follow 500+ people, you have to start using specialized software like, just to filter and manage so many messages.

And if you already use TweetDeck like me, you’ve probably set up a custom sub-list of real friends so you can separate all of their messages from the masses of people you don’t know.

How genuine is that?

In the end, reciprocal following simply dilutes the power of an application like Twitter because it’s a behavior that’s motivated by greed instead of authenticity, just so we can all enjoy the illusion of having “more followers”.

That doesn’t sit right with me, so after many days of thought, I’m going to do some surgery on my Twitter account and * gasp * “unfollow” the 10,000+ people I don’t truly know.

If you’re one of them, please do not take it personally. It’s not.

I’m sure I’ll lose quite a few people during this process, but that’s fine. If that’s what it costs to be authentic, then so be it.

And if you continue following me because you truly have an interest in what I have to say and offer, then THANK YOU. That’s what this tool is all about.

My Twitter address is

In the end, I feel that any true “following” you build in your life should be based on providing real value, not the perpetuation of an illusion daisy-chained from one person to the next.

(If you feel strongly about this as well and would like to share this letter, you’re welcome to do so as you wish).


Mike Dillard

Thanks Mike – I think?!?!? You made a clear argument for limiting who I follow to my selective handpicked group. BUT…. then I went to Twitter and read your post about starting to delete all your follows and re-establishing your list and I started thinking – “Hey Mike, if you delete me from the people you follow, does that mean that you don’t think I’m worth listening to?” In fact I tweeted you about it but the tweet hasn’t appeared in my Twitter stream so it appears I may already have bitten your “don’t follow dust”.

I extrapolated this further to how would my followers feel if I did this to them? And well…, I’m back to my dilemma because it doesn’t feel very well ‘good’. Granted there would be a thousand or so that probably wouldn’t even notice – these are the ones that Mike was talking about that just mass follow to build up numbers to blast their ads and links to. But what about the genuine ones? The ones that only tweet me very occassionally when they really would like me to ‘hear’ them? I’ve only sent tweets to Mike a couple of times and most of the time to thank him for sharing his knowledge or a great testimonial. Does that now mean I can’t do that? Infact my last tweet to Mike was to thank him for his ‘soap box’ emails -that tell it like it is. So I guess this is another one of those!??!

Hmmm – call me old fashioned (or a sap) but I’m sticking with my “Follow Everybody Back” routine. If people are prepared to follow me then they are going to recieve my tweets. I think it’s only polite to do the same in return. If you slam me with ads or ideas I object to then I can, and will, hit that ‘unfollow’ button fast (I’ll probably add the block button as well).

As my follower numbers increase it will be interesting to see if I stick with my Social Party view of following everybody or if it just gets out of hand. I know @perrybelcher you seem to handle your massive list well and still keep everybody at ‘the party’ happy! I’d love to hear your thoughts on this issue!

Will I reply to every direct message (DM) that I receive – No. So please don’t be upset if I miss yours in the tweet stream. I will however enjoy reading as many of these as I can in my Twitter time each day and responding to some directly. Others I may just tweet about so the Twitterverse gets to share in your wisdom. If you want a reply then please tweet me with @zdeluca on the front of your tweet rather than sending me a DM. I will continue to use tweet deck and my tweet later auto follow function to handle my Twitter account. If you are currently following me and I haven’t follwed back – “tweet me up” about it!

If I want to persue a joint venture or relationship with you (talking buisness folks!) then I will tweet you my email address and we can connect that way. Otherwise stop by and say “hi” at Twitter. Better still tweet a link to this page (please)

Oh and anybody that Mike Dillard is still following, @perrybelcher, @mikeklingler, @askDKlive, maybe even @mariaandros you can help me out here, please let Mike know I’m still following him and I appreciate all that he does for our industry – I just can’t reach him via Twitter any more. Which was the only way I had ever actually contacted him personally before.

Also please let Mike know the email was so great I shared it through my blog including live links because, once again, this is a stroke of Marketing Genius and I’m keen to see how many new “Followers” he gets on Twitter as a result.

If you don’t already subscribe to Mike Dillard’s marketing advice you need to. Go to his site and sign up (and get some great training as well) here: Mike Dillard’s Magnetic Sponsoring

To everybody else follow me on Twitter at: I’ll follow you back – yeah I will, well for now, oh yes I will – what a Dilemma! ;-)

Tweet Soon!

Have an Awesome Day – Zoe

PS Don’t forget those Twitter training videos by Mike Klingler and while you’re there grab your free copy of Ann Sieg’ s newest book - “The Attraction Marketer’s Manifesto”.

You can thank me later via Twitter!

For those of you that have come to this blog from our website we probably need little introduction.  For everybody else, we’d like to introduce ourselves.  We are Mark Wyatt and Zoe deLuca, partners in business and Life, foused on helping Entreprenuers grow successful Home Based Businesses via the Internet.

For a full back ground on us please see our “How Did We Get Started In Attraction Marketing?” page.  Our primary motivation in building our Internet Business was to build a wall of financial security around our family while still giving us the freedom to travel around the World.  It is Zoe that handles the majority of our online marketing and you’ll see her posts in most of the Social Networking sites.

“This is because I’m more social” – Zoe

“This is because Zoe loves to talk” – Mark

Reality is Zoe started our Business in 2003 and Mark decided that he “wanted in” when things got more profitable and the business was providing sufficient income for Mark not to have to hold down a full time job as well to make sure we could pay the bills generated by all 5 of our growing children!

Zoe loves Web 2.0 Marketing and Social Media/Networking and actively contributes on many of these sites.  You can keep track of Zoe via the following links and be sure to add, follow, friend, subscribe and …. well you get the picture – make sure you connect up.

Follow Zoe at Twitter

Zoe’s YouTube Channel

Zoe on MySpace

Zoe on Facebook

Zoe’s Friend Feed