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Ok it may be the best Social Media Marketing Training in Australia and New Zealand

I got carried away because, as Big Kev used to say, I’m excited!!!

In less than two weeks, I get to dust off my SuperGirl cape as we will kick off our ‘Become a Social Media Super Hero’ Australian tour, this time with stops in Auckland and Wellington as well!

We know many business owners are in overwhelm mode when it comes to social media right now, all furiously trying to keep up with never ending changes, system updates, apps, tools, releases and spending excessive amounts of time on social networks, without necessarily enjoying the rewards for their efforts.

Others are not even on Social Media networks at all – and if you’re not – you should be. No, as business owners, you HAVE to be (it’s no longer an option if you want to be competitive in the marketplace).

In the past month on Facebook alone there have been several major updates and their “Pages” are changing completely as from Friday. You can see an overview of some of these changes in this video in a previous post.

We know it’s often not realistic for you to keep up with all of these ongoing developments and articulate them into effective marketing strategies and activities.

I’m hearing more and more that you’re just plain stressed by social media!

That’s where I come in and why I have teamed up with:

  • Wendy Moore, the founder of Savvy Web Women and creator of the Savvy List Building Blog who is the ultimate resource on Facebook, and
  • Yvette Adams, CEO of The Creative Collective, who is a LinkedIn Legend and has thousands of contacts on Facebook and Twitter as well,

to deliver ONE POWER PACKED DAY OF SOCIAL MEDIA IMMERSION to help you
Become a “Social Media Super Hero”.

Whether you are new to social media marketing or are already well on your way, this workshop will make you reach your true ‘super hero’ potential.

Topics covered at the full day Social Media Super Hero workshops include:

  • Recent major updates to all three networks and where it’s going into the future
  • How to professionally position your business, and grow and manage lists on Facebook, Linkedin and Twitter
  • How to separate your Business and Personal accounts and why this is so important
  • How to customize your Twitter background, and Facebook Page for professional branding
  • How to obtain your vanity URL on Facebook and why this is so important (it’s more than just a name)
  • What to write about, how to write it and when to post it for maximum results – so it actually gets read
  • Online reputation management including how to handle negative feedback
  • How to know when people are talking ‘about’ you, your company & your products and respond quickly
  • The importance of, and how to design, an effective social media strategy, policies and schedule

and oh so much more!

Yvette Adams will be covering Linkedin, Wendy Moore will cover Facebook and I will share my insider tactics on Twitter that have allowed me to not only build a following in excess of 50,000 people but to connect with key people to create joint ventures, speaking opportunities and (most importantly as business owners) sales!

In fact, this seminar series has been a result of contacts made through Social Media and I originally ‘met’ Yvette when she sought me out for a speaking engagement after finding me on Twitter.

Yes, use Social Media the right way and your best clients and business partners will find you!

We’ll also share our top syndication and scheduling tools to allow you to get the maximum results from social media marketing in the minimum amount of time.

Most importantly all three trainers are business owners that are using Social Media Marketing to effectively grow our own businesses.  While our training has taken place all over the World, we ‘Walk Our Talk’ right here – each and everyday.

We’re not just going to overwhlem you with stats and facts but give you real, actionable steps to take away and immediately apply in your business and we will be drawing on examples from the participants in the room.

We have deliberately kept numbers small for you to get maximum results from the day – so you will need to book quickly before the events sell out!

See when the “Social Media Super Hero” team will be coming to a town near you:

21-Mar-2011 – Become a Social Media Super Hero Full Day Workshop – Sydney
22-Mar-2011 –  Become a Social Media Super Hero Full Day Workshop – Newcastle
24-Mar-2011 – Become a Social Media Super Hero Full Day Workshop – Brisbane
12-Apr-2011 – Become a Social Media Super Hero Full Day Workshop – Perth
13-Apr-2011- Become a Social Media Super Hero Full Day Workshop – Melbourne
14-Apr-2011 – Become a Social Media Super Hero Full Day Workshop – Canberra
18-Apr-2011 – Become a Social Media Super Hero Full Day Workshop – Auckland
20-Apr-2011 – Become a Social Media Super Hero Full Day Workshop – Wellington

This is the SOCIAL MEDIA WORKSHOP OF THE YEAR with 3 of Australia’s Tops Social Media trainers giving you 3 times the value of other events.  I do not expect that we will be able to repeat this series as it’s been incredibly difficult to co-ordinate all of our schedules. This could well be your only chance to have all 3 of us training you at the one event.

I hope you can make it and would be delighted if you will help me spread the word by sharing this with your friends, business contacts and, of course, through your existing social media sites!

Only a few weeks to go for sthe first of the events, so book now to secure your place!

Stop wasting time messing around on Social Media and get the training to ‘Become a Social Media Super Hero’ – you and your business deserve this!

See you soon…….

PS Hit the ‘Like’ button or ‘Tweet’ button Super Heros in training – after all it feels good to share ;-)

“Australian business executives are returning from the World Economic Forum reassured that the global economy is recovering solidly from the financial crisis but struck by how the social networking revolution will force them to hand more power to both their employees and customers.”1

That statement, from ‘The Australian’ newspaper, alone shows just how powerful a sales medium Social Media has become.  The power shift has been significant – now the control is with the consumer rather than the marketer.  “People Power” is now the most effective form of marketing the world over.

In fact that same “People Power” can deliver far more than just great sales outcomes.  One has to look no further than the recent Floods in Australia, Cyclone Yasi and events  in Egypt, to see the unstoppable  force of Social Media.  Twitter and Facebook could not be silenced and the message was delivered even when, in the case of Egypt, the internet was shut down.

Traditional media turned to the public for updates, photos, videos and reports. “People Power” was informing, sharing, helping and alerting the World to events as they happened and, at times warning of events before they occurred.

So if the balance of power is shifting to the consumer, what does a business do to ensure that their products and services are receiving favourable reviews and comments? The answer is as simple as it is complex – talk to your customers via these wonderful new tools.

Ask their advice – what are you doing right and what are you doing wrong?  If you are doing it correctly – do more. If you are doing it all wrong – fix it.  What should you be doing more of?  Ask but ask via the mediums that your customers use to engage on a daily basis. Your customers will love you.

Happy customers are happy to refer you too.  There is no more compelling a recommendation than that of a friend – that is the fuel that drives the Social Media rocket.  And this rocket has long ago passed the moon and is heading for the sun.  More than ever, your business needs to be on board.

So how you can master the art of engaging your customers so they become your best sales people and your greatest advocates? Attend one our “Become a Social Media Super Hero” seminars.

We’re excited to announce Zoe will be travelling all over Australia and New Zealand with leading Social Media Trainers Wendy Moore and Yvette Adams, teaching you exactly how to use Social Media Marketing to explode your business  and “Become a Social Media Super Hero”

Complete details are on the Facebook Page (of course) here. Find out where and when you can learn how to propel your business into the Social Media Age – Your Customers are already there!

Mark Wyatt

1. The Australkian 31st January 2011