It’s been a little while since I’ve posted here. All excuses equal, we have had wonderful travel through the USA and returned home to some family issues that took priority over business.

On our way home from America, I sat on a QANTAS flight listening to another passenger abuse (and there’s no other term for it) the flight attendant for not providing the service he ‘expected’. In reality his complaint was that the type of red wine he preferred was not available.

He took it upon himself to educate the unbelievably patient crew member on how important he was, how important his business was to the airline and how, if this wasn’t recognised, he would take his business elsewhere.

How one does this at 40,000 feet I have no idea but by this point I’m assuming the flight attendant would have welcomed that action!

After a broken night of sleep, through a 14 hour flight, we drove for 90 minutes from the airport and returned home feeling jet lagged and tired. Mark had picked up a cough that had headed straight to his chest and we were feeling a bit sorry for ourselves to be honest.

I opened my email to find jobs unfinished and pressing deadlines with my VA having taken ill. For a time I forgot how much I love travel and how fortunate we were to have just spent two weeks in America with some of the top internet marketers and financial coaches in the World.

I just wanted everything to stop for while so I could go to sleep and catch up. Like the man on the plane, I was wallowing in thoughts of ‘didn’t the World know who I was???’ But then suddenly it did….

The phone rang and our middle daughter, Kathryn answered. Her face immediately fell.

You know ‘that’ look – shock, fear, sadness, disbelief, confusion. Her hand up in a stop signal told us to hold our questions – yet we continued to beg for details.

When she finally found the ability to speak through her tears, Kathryn told us there had been an accident, and our Son-in-Law’s twin Brother was dead.

The World Stopped.

We all looked at each other not knowing how to react or what to say. A young man, so full of life was gone – in an instant. The tears flowed as the reality kicked in of the wife and 2 babies (20 months and 3 months) he had left behind.

And just as suddenly, the jet lag lifted and the thoughts of entitlement disappeared. In the blink of an eye, things that had seemed so important and over whelming, simply didn’t matter any more.

We spent a couple of days in a fog supporting family, coming to terms with the loss and assisting where we could and as a result our business suffered.

I realised suddenly that I needed to let our customers know what was going on. With a single email I excused myself for my absence, explained we had had a family tragedy and apologised for any delays with projects.

In the wash up of this week, I learnt some valuable lessons about life, business and myself.

Firstly, I’m stopped sweating the ‘small stuff’. In comparison to facing Christmas without my Son, Brother, or Husband and Father of my two small children, the things I was stressing or complaining about really didn’t matter.

It’s easy as a business owner to let things overwhelm you when you are ‘everything’ to your business. I felt if I stopped then our business did too. This realisation has caused me to completely re-structure and re-engineer our business.

I’ve developed a system now where I have back up and have outsourced key tasks to a highly capable team (I’ll talk more about outsourcing in my next post). I’ve discovered this is not only important for our own sanity but also to deliver on time for our customers (they have their own priorities and pressures to work to as well).

I also discovered that in the last two years, we had attracted the most incredible, understanding, wonderful clients. Without fail every single one of them took the few lines in my email to them and understood. I appreciate them more than I could ever express in words.

So, the point of this post for all of you?

Yes there is a message of keeping things in perspective, thinking about what’s ‘really’ important and not ‘sweating the small things’ that really don’t matter. But there’s also the lesson in structuring your business the smart way.

If you are currently indispensable in your business, then it’s time to put an escape plan in place.

What happens if you get sick? Or need time to support family? Or are delayed in transit etc etc etc

Use this post as a push towards designing a business that works with or without you (at least for a period of time). A linchpin you may be but having your business dependent upon you is a dangerous model.

The upside is that our business is stronger as a result of what has occurred in the last few weeks. We have developed wonderful relationships and joint ventures with contractors, suppliers and staff members, that I probably never would have without circumstances demanding it.

We now have an expanding business, a support network to call upon and a growing team. Plus we value our clients like never before and are going out of our way to deliver at levels above and beyond what we have ever done.

And in recognising what really matters in life, we have discovered a lot that just really doesn’t. All that ‘small stuff’ that we get so caught up in that we really don’t need to stress about.

So this Festive Season, ‘don’t sweat the small stuff’, hold your family a little closer and tighter than usual, tell them how much you love them and focus on what truly matters.

Mark and I will have a red wine to toast all of you over the holidays and, I assure you, we won’t give a second thought to what variety it may be.

Merry Christmas

Building a Network Marketing Business or looking for how to be Successful in Your Home Business – then consider what you are focusing on each day.

Are you looking at the Opportunites or the Difficulties?

My latest video is on the importance of focus in your business (and your life).

As an Entrepreneur you will encounter challenges but it’s how you react to these that will determine your success.

How do you keep your focus in your business? Share your tips in the comments below…..

Are you considering starting a Multi Level Marketing Business?  Perhaps you are already running one but struggling to achieve success …. then you need to watch this series of videos on the “Top 10 MLM Frustrations”.

What is the difference between multi-level marketing and network marketing? Does network marketing and/or MLM work? What do you need to know to increase your success in any home business?  I cover all of this and more in sharing my experiences and lessons hard learnt during the first 5 years of building our MLM business.

Top MLM Frustration – Number 1 Selling

Building a home business but hate “Selling” then this is your video!

Find the business system that answered this frustration for us here:

Why do most people fail in Multi Level Marketing? I have broken down my last 5 years experience into the top 10 Frustrations that will lead you to failure in MLM and how you can avoid, minimize or even negate these all together! Starting you own business or already in MLM, network marketing or direct sales? Then this video series is essential information for you.

Make sure to continue onto our other “Top 10 MLM Frustrations” training videos.

Have you been challenged in building an MLM or Multi-Level Marketing Business? What has been your greatest frustration and what solutions have you found? Please share in the comments section for the benefit of all home Entrepreneurs.

I received an email from Mike Dillard at Magnetic Sponsoring that I feel compelled to share.  For any of you that are building a Network Marketing or MLM business it’s time to really step into your leadership role and examine how you are positioning yourself in your sponsoring activities.

Thank you Mike for giving me permission to re-print this article – I know it will help all of you that take this information to heart and get into action.  So to Mike’s email …..

Alright, back to business…

So let’s say you’ve been advertising online.

Once someone has filled our your website form, capture page, or contacted your via email or personal message, then you should consider that an invitation for dialogue.

They approached you and your information. It was their idea. In this position, you have all the power, just as your doctor or CPA has all of the power (expertise), when you speak to them.

If you’re buying generic leads from a lead vendor, then you need to ASSUME the invitation. It will be more difficult because they won’t know who you are at this point, but you know they filled out a form looking for information about a home business. As far as they’re concerned, it was YOUR FORM.

An example of an “assumed” introduction might be this…

“Hey John, Mike Dillard here. I noticed you stopped by a website of mine this week looking for some information about a home business. How can I help you?”

Alright, now that they’ve initiated communication, our goal is to generate attraction between us and our prospect.

We want them to hunt us down and pester us until we agree to sponsor them. (Yes this is possible).

I’ve been studying human psychology for several years now, and what might surprise you, is that attraction between people isn’t really a choice, it’s a biological response.

By learning how to flip these attraction switches on within ourselves, we automatically begin to attract others.

You see people are genetically programmed to feel attraction towards others who have equal or higher levels of value and status.

Just think about your personal experiences and you’ll find this to be true…

Do doctors hang out with the crews that mow their lawn?

As a woman, are you more attracted to a man who has a higher social status level than you, no matter what he looks like?

Are you attracted to, and aspire to be someone more successful than yourself within your industry?

I know these are pretty basic scenarios, but you can extrapolate them to no end.

The bottom line is that the level of personal value and status you give yourself and demonstrate, compared to the level your prospect has, will determine if you’ll ever sponsor them.

This actually began back in our cave man days and it was crucial to our survival.

During that period in time, value and status was demonstrated by size, and physical prowess. A larger, stronger male held more value because he could fight off enemies, protect his family against predators, and bring home more food.

Females were biologically attracted to him because he meant security, stability, safety, and healthy offspring.

Other members of the tribe wanted to befriend and serve him, which allowed them to benefit from his power through association. Think of a Hollywood star and their entourage of friends.

Think of an industry expert or celebrity who provides their endorsement… Power through association.

The leader mated the most, had the most offspring, and this trend engrained itself into our very DNA over hundreds of thousands of years.

It’s no different today except for how value and status are demonstrated. Instead of physical size and ability, it’s typically through knowledge and means because you don’t have to be the biggest, baddest kid on the block just to survive anymore.

Specifically in this industry, the best way to increase your value to others is to increase your knowledge level.

Now do you think your prospects would rather work with a distributor who can teach them skills like online lead generation and attraction marketing, or someone who can’t really teach them anything at all?

The answer is obvious, so always remember that if you want to make the sponsoring process effortless, you need to increase your value to your prospects by increasing your level of knowledge and experience.

It has nothing to do with technological gadgets like auto-dialers, scripts, or lead lists.

I could give you all of those things, but if you didn’t hold any personal value in the eyes of your prospects, you would still find yourself struggling to build a team and acquire customers.

How To Generate Attraction…

In order to generate attraction at a biological level, you must use Demonstrations Of Higher Value, (DOHV’s), when you interact with your prospects.

The opposite, “Demonstrations Of Lower Value” (DOLV) are usually what occur when a newbie is trying to recruit a lead.

If you do not demonstrate that your value is equal to or greater than your prospect’s, they will not join you. Period.

Recruiting is about leadership and you must demonstrate that you are the leader through both verbal and non-verbal cues.

Here are some common Demonstrations of Higher Value you want to express:

•    Be healthy and fit. People who stay fit are more attractive. It shows self-respect and they have a more positive energy about themselves.

•    Have a good sense of fashion. Dressing with old sloppy clothes or with little fashion sense conveys a lack of social intelligence which demonstrates lower value.

•    Be comfortable with yourself. Stand or sit relaxed. You’re here, you’re confident, and in control of your world.

•    Have a sense of humor and smile. If you’re feeling like a victim, if you’re frustrated, or just pissed at the world, get over it. People don’t want that kind of energy around them. It doesn’t bring value or benefit them in any way. Smile and have fun. It’s attractive.

•    Don’t be needy. This is a common theme throughout this course. A man or woman of high value is comfortable with who they are as a person and where they’re at in life. It’s important to feel and convey this sense of abundance. When you’re emotionally attached to a specific outcome, prospects pick up on it and perceive you as a low value person.

•    Be unaffected by others. Don’t react to people’s emotional tests or try to impress them. The person trying to impress the other is always perceived to be the one of lower status. Don’t seek attention for attention’s sake, validation, or understanding. You are a leader. You get attention naturally without seeking it.

•    Speak to others with volume and confidence. Play the Cd’s in the course over and over again and listen to HOW Mark and I sound when we talk. You’ll hear a calm, caring confidence.

•    Always be the one to lead interactions and conversations.

I’m sure that if you think about what I’ve shared with you today, that you’ll recognize the role this human dynamic plays in your life on a daily basis…

And in fact, I’d like to share a little test with you right now that’s also in the Magnetic Sponsoring Course.

Do this TODAY.

Next time you’re walking around at lunch or on an errand… ANYWHERE… make eye contact with a stranger who’s walking toward you.

If YOU break eye contact with them, then we need to work on your sponsoring skills.

If you can maintain eye contact with strangers until they look away, then you’re probably doing pretty well in this industry.

That simple test is an indicator of your current confidence and leadership levels.

If You Fail The Test…

…Or if you’re just not producing the kind of results that you want in your business for some other reason, then stop what you’re doing, click here, and get a copy of Black Belt Recruiting.

I was a sniveling wuss when it came to prospecting and sponsoring until I discovered this Mark and his techniques which are now contained in the course for YOU.

REMEMBER… Your results are GUARANTEED.

If you go through the course, and aren’t sponsoring 10-20 new reps per month, then send it back for a no-questions-asked refund.

I don’t know what else I can say beyond that. This is the information that changed my life in this industry. After learning the skills contained in Black Belt Recruiting, I become the #2 earner in my company, sponsoring 4 of the top 5 earners there.


I never made a single cold-call, or bugged my friends and family members to do it.

If that’s what you’d like to do as well, get Black Belt Recruiting.

Thanks Mike – you really have said it all and your Black Belt Recruiting program is the best sponsoring training resource available.

Have an Awesome Day – Zoe

For those of you that have come to this blog from our website we probably need little introduction.  For everybody else, we’d like to introduce ourselves.  We are Mark Wyatt and Zoe deLuca, partners in business and Life, foused on helping Entreprenuers grow successful Home Based Businesses via the Internet.

For a full back ground on us please see our “How Did We Get Started In Attraction Marketing?” page.  Our primary motivation in building our Internet Business was to build a wall of financial security around our family while still giving us the freedom to travel around the World.  It is Zoe that handles the majority of our online marketing and you’ll see her posts in most of the Social Networking sites.

“This is because I’m more social” – Zoe

“This is because Zoe loves to talk” – Mark

Reality is Zoe started our Business in 2003 and Mark decided that he “wanted in” when things got more profitable and the business was providing sufficient income for Mark not to have to hold down a full time job as well to make sure we could pay the bills generated by all 5 of our growing children!

Zoe loves Web 2.0 Marketing and Social Media/Networking and actively contributes on many of these sites.  You can keep track of Zoe via the following links and be sure to add, follow, friend, subscribe and …. well you get the picture – make sure you connect up.

Follow Zoe at Twitter

Zoe’s YouTube Channel

Zoe on MySpace

Zoe on Facebook

Zoe’s Friend Feed