I attended The Creative Collective’s Web Wednesday event last week on Blogging and was inspired by the information the speakers shared.  I got chatting to one of the speakers, Annabel Candy, after the event and we discussed her book “Successful Blogging in 12 Simple Steps”.  I know that many of you have started blogs or are planning to, so I felt this would be the perfect resource for you. So if you are looking for a guide on how to blog successfully, Annabel’s book is for you.

In a nutshell, Successful Blogging in 12 Simple Steps teaches small business owners and writers how to effectively market or sell their products online through blogging. The clear tips and well thought out information is designed to save you time and money.

About the Author

Why should you take Annabel’s advice?

Annabel Candy has 15 years experience writing and designing for the internet and an MA Design for Interactive Media. She also has a background in journalism and six years teaching experience but she’s a writer, not a techie so the book is free of technical jargon.

Annabel set up a travel blog called Get In the Hot Spot two years ago which now has over 20,000 readers each month. Realising blogging was a powerful marketing tool she wrote Successful Blogging in 12 Simple Steps to help other small business owners and writers tap into the power of blogging.

The Format

The ebook is clearly laid out and divided into 12 chapters. It’s available for instant download and looks great on the iPad. Every chapter has thinking points and a check list so you won’t forget anything.

There’s a full list of blogging resources at the end of the book and a bonus chapter on motivation.

There’s also an audio book for those who want to listen instead of read.  I admit that I ‘listen’ to more books than I read as I get through more material that way.

The Content

Successful Blogging in 12 Simple Steps covers everything from designing your blog to writing content and promoting it. There are chapters on:

  • Topic and Goals
  • Branding
  • Planning Your Blog
  • Blog Set Up
  • Writing Static Content
  • Writing Blog Posts
  • Writing for the Web
  • Reality Check and Add Value
  • Blogging and Social Media
  • Online Networking
  • SEO, Statistics and Rating Progress
  • Guest Posting


This is a great introduction to blogging for new bloggers and bloggers who aren’t getting results from their blogs.

The chapters on content creation and formatting are essential reading – for every blogger!

The book will help you plan your blog to achieve your goals and come up with a detailed brief which you can give to a blog or web designer to make sure you get exactly what you need.

Annabel has had guest posts on Copyblogger, Problogger, Zen Habits and other popular blogs and she shares inside information on guest posting.


There’s no information on the technical side of setting up a blog. The book assumes either you can do that yourself or you’ll get someone to do it for you.  We can recommend other resources if you need help with this.

Final Thoughts

What really sets this book apart from the other blogging books is the lack of technical jargon and a realistic approach real business people will be able to understand and manage.

Successful Blogging in 12 Simple Steps

  • makes blogging accessible to non-technical people
  • will inspire and encourage you to get into blogging
  • will help you come up with a clear plan on how to make sure your blog achieves your goals
  • will make the process of writing blog content easy and fun

It also offers great value for money and comes with a guarantee so I recommend you check it out.

If you enjoy the book  – then share with your friends that are on the blogging journey too – or want to be ;-)

Click here to visit Successful Blogging in 12 Simple Steps.