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I advocate using a Facebook Business or ‘Fan’ PAGE to promote your business, but it can be difficult to promote this with the long URL or ‘Link’ Facebook gives you when you create your Page.

I’m often asked “How can I create a custom URL for my Facebook Fan Page to use in promotions?”

I’ve outlined the steps required (below) but it’s one of those things that is super easy to do once you have seen it done before.  So, I created a video to show you how to change your Facebook page URL to a neat, short professional looking website name like ours at:
http://www.Facebook.com/MarkandZoe

The Video shows you step by step exactly what to do….

Steps to set-up custom URL for your Facebook Business or Fan Page:

1. You need to be logged into your Facebook account.
2. If you have at least 25 fans (people that like your page), you can set a custom username/URL
3. Go to  http://www.facebook.com/username/
4. Select the page or account from the pulldown menu that you want to set URL for
5. Type the custom URL name you’ve selected into the box and check availability (Chose carefully as this cannot be changed once set)
6. Save Page URL name.

Your Facebook Page URL will now be http://www.Facebook.com/YourChosenName
Feel free to share your page address here once you have done this

And give us a shout out on our Facebook page at :

http://www.Facebook.com/MarkandZoe

or at Twitter:

http://www.Twitter.com/zdeluca

Today (May 21st, 2010) Facebook has had a change of heart on their “Major change to the Customised Tabs on it’s Pages” and reversed their actions that I talk about below.

At this point in time all Facebook Page owners can set up customised tabs on their Facebook Page but I would not be suprised it this changed without warning again.

My advcie is to read my post below, about what happened on Wednesday, and then watch the video about how to work around this.  The information I give on promoting the URL of the customised tab is still 100% applicable even if we are not being ‘forced’ into this being our only option right now.

Always pays to be ‘proactive’ in our marketing efforts.

Any questions let me know – Cheers Zoe

ORIGINAL POST

Today (May 19th, 2010) Facebook has made a Major change to the Customised Tabs on it’s Pages.

You can no longer set up a customized welcome tab on your FB Page until you have 10000 fans.

This means that if you have ads running promoting your page to a customised landing tab or ‘Welcome Tab’, the people clicking on your ad will now go straight to your WALL or INFO tab.

I recommend immediately changing your ad to promote your URL of your customised tab rather than your ‘page’ directly, or have a very strong, clear call to action’ on your Wall – especially at the top of your page and/or in your page graphic (picture).

My video explains the change and what you need to do right now in order to stop sending advertising dollars down the drain on Facebook ….

This is a game changer for anybody marketing through a Facebook Page – Watch the video above – RIGHT NOW!

What do you think of the change?  I just have to ask – Why Facebook ?  Why?