I attended The Creative Collective’s Web Wednesday event last week on Blogging and was inspired by the information the speakers shared.  I got chatting to one of the speakers, Annabel Candy, after the event and we discussed her book “Successful Blogging in 12 Simple Steps”.  I know that many of you have started blogs or are planning to, so I felt this would be the perfect resource for you. So if you are looking for a guide on how to blog successfully, Annabel’s book is for you.

In a nutshell, Successful Blogging in 12 Simple Steps teaches small business owners and writers how to effectively market or sell their products online through blogging. The clear tips and well thought out information is designed to save you time and money.

About the Author

Why should you take Annabel’s advice?

Annabel Candy has 15 years experience writing and designing for the internet and an MA Design for Interactive Media. She also has a background in journalism and six years teaching experience but she’s a writer, not a techie so the book is free of technical jargon.

Annabel set up a travel blog called Get In the Hot Spot two years ago which now has over 20,000 readers each month. Realising blogging was a powerful marketing tool she wrote Successful Blogging in 12 Simple Steps to help other small business owners and writers tap into the power of blogging.

The Format

The ebook is clearly laid out and divided into 12 chapters. It’s available for instant download and looks great on the iPad. Every chapter has thinking points and a check list so you won’t forget anything.

There’s a full list of blogging resources at the end of the book and a bonus chapter on motivation.

There’s also an audio book for those who want to listen instead of read.  I admit that I ‘listen’ to more books than I read as I get through more material that way.

The Content

Successful Blogging in 12 Simple Steps covers everything from designing your blog to writing content and promoting it. There are chapters on:

  • Topic and Goals
  • Branding
  • Planning Your Blog
  • Blog Set Up
  • Writing Static Content
  • Writing Blog Posts
  • Writing for the Web
  • Reality Check and Add Value
  • Blogging and Social Media
  • Online Networking
  • SEO, Statistics and Rating Progress
  • Guest Posting


This is a great introduction to blogging for new bloggers and bloggers who aren’t getting results from their blogs.

The chapters on content creation and formatting are essential reading – for every blogger!

The book will help you plan your blog to achieve your goals and come up with a detailed brief which you can give to a blog or web designer to make sure you get exactly what you need.

Annabel has had guest posts on Copyblogger, Problogger, Zen Habits and other popular blogs and she shares inside information on guest posting.


There’s no information on the technical side of setting up a blog. The book assumes either you can do that yourself or you’ll get someone to do it for you.  We can recommend other resources if you need help with this.

Final Thoughts

What really sets this book apart from the other blogging books is the lack of technical jargon and a realistic approach real business people will be able to understand and manage.

Successful Blogging in 12 Simple Steps

  • makes blogging accessible to non-technical people
  • will inspire and encourage you to get into blogging
  • will help you come up with a clear plan on how to make sure your blog achieves your goals
  • will make the process of writing blog content easy and fun

It also offers great value for money and comes with a guarantee so I recommend you check it out.

If you enjoy the book  – then share with your friends that are on the blogging journey too – or want to be ;-)

Click here to visit Successful Blogging in 12 Simple Steps.

No doubt by now you have heard about “The Best Job in the World” campaign run by Tourism Queensland to promote our beautiful State, and specifically the islands of the Great Barrier Reef.  Over 34,000 entrants competed for what was billed as the World’s Best Job – 6 months living in a luxurious villa on Hamilton Island, promoting the Great Barrier Reef and being paid $150,000.

The winner was announced today and my name wasn’t called but I still have definitely come out a winner – let me explain.  English entrant Ben Southall actually won the  Tourism Queensland’s ‘Best Job in the World’ promotion but I feel so much more fortunate.  You see I already have ‘The Best Job in The World’ and not just for a 6 month contract.

Granted my ‘Best Job in the World’ is not in fact a ‘Job’ in the traditional sense of the word.  I work for myself running our Internet Marketing business.  Like Ben however I get to live in a beautiful part of Queensland and to share this with others through blogging and video marketing.  Unlike Ben, I get to do this when and how I please with the freedom to travel to any other part of the World that I like. I set my own agenda and work timetable and answer only to my Family.

I’m not guaranteed $150,000 pay over the next 6 months, in fact I’m not ‘guaranteed’ any income.  Instead I get to determine my income based on my productivity and effectiveness in internet marketing.  Unlike Ben however, if I do an extraordinary ‘job’ I get paid more – much more.  If Ben does an incredible job he’ll get some publicity (perhaps) and greater exposure for his employer.

It was amazing to me to watch the lengths that some of the contestants/applicants went to in order to secure the “Best Job in The World” – everything from blogging, video marketing, tatoos (fake apparently) to riding the London Tube in full scuba gear. All to live in a beautiful location and be paid to promote their Island home for 6 months.

Daily I offer others the opportunity to design their own life and lifestyle.  The opportunity to potentially make $300,000 per year or substantially more.  The opportunity to live in the most beautiful place on Earth – wherever that may be for them.  The opportunity to be their own boss, decide their own hours and chose what they do each day.  The opportunity to travel to exotic locations or stay at home with their family – or a mix of the two. All while inspiring others to live the life of their dreams and being rewarded for doing so.  Yet I don’t get 34,000 applications a year with people climbing over each other, and going to extraordinary lengths, to be selected to join our team. Why is that?

Simple,  those looking for “The Best Job in The World” are looking for the perceived security of, well, a job.  Somebody else handing out the money, somebody else telling them what to do and somebody else taking the responsibility.  In return they are prepared to live by somebody else’s rules and trade not just time, but their freedom, for dollars.

To the true Entrepreneurs of this World I offer an alternative – Lifestyle, Freedom and Financial Rewards of your own business. There are less Entrepreneurs than job seekers and I will receive far fewer applications than Tourism Queensland did, but the ones that lodge their application with us have the potential to achieve so much more.

While the “Best Job in The World” was a very clever marketing campaign to increase tourism revenue it has reinforced to me how fortunate I am to live the life that I do.  I’ve made some challenging choices in my business life and put in countless hours of effort but, as a result, “The Best Job in The World Winner” is, definitely …… Me!

Have an Awesome Day – I have a beach calling me now ;-)