“Australian business executives are returning from the World Economic Forum reassured that the global economy is recovering solidly from the financial crisis but struck by how the social networking revolution will force them to hand more power to both their employees and customers.”1
That statement, from ‘The Australian’ newspaper, alone shows just how powerful a sales medium Social Media has become. The power shift has been significant – now the control is with the consumer rather than the marketer. “People Power” is now the most effective form of marketing the world over.
In fact that same “People Power” can deliver far more than just great sales outcomes. One has to look no further than the recent Floods in Australia, Cyclone Yasi and events in Egypt, to see the unstoppable force of Social Media. Twitter and Facebook could not be silenced and the message was delivered even when, in the case of Egypt, the internet was shut down.
Traditional media turned to the public for updates, photos, videos and reports. “People Power” was informing, sharing, helping and alerting the World to events as they happened and, at times warning of events before they occurred.
So if the balance of power is shifting to the consumer, what does a business do to ensure that their products and services are receiving favourable reviews and comments? The answer is as simple as it is complex – talk to your customers via these wonderful new tools.
Ask their advice – what are you doing right and what are you doing wrong? If you are doing it correctly – do more. If you are doing it all wrong – fix it. What should you be doing more of? Ask but ask via the mediums that your customers use to engage on a daily basis. Your customers will love you.
Happy customers are happy to refer you too. There is no more compelling a recommendation than that of a friend – that is the fuel that drives the Social Media rocket. And this rocket has long ago passed the moon and is heading for the sun. More than ever, your business needs to be on board.
So how you can master the art of engaging your customers so they become your best sales people and your greatest advocates? Attend one our “Become a Social Media Super Hero” seminars.
We’re excited to announce Zoe will be travelling all over Australia and New Zealand with leading Social Media Trainers Wendy Moore and Yvette Adams, teaching you exactly how to use Social Media Marketing to explode your business and “Become a Social Media Super Hero”
Complete details are on the Facebook Page (of course) here. Find out where and when you can learn how to propel your business into the Social Media Age – Your Customers are already there!
1. The Australkian 31st January 2011
Are you using Facebook Groups? If so have you suddenly found your email inbox completely cluttered with notifications from your Facebook Groups?
I really like the improved Facebook Group functions but the problem is that the deafult settings email all the members of a group every time something new is posted. In a group with lots of members actively participating in discussions, the notification emails can flood your inbox very quickly.
This has turned lots of people off groups and the most common question I’m being asked about Facebook right now is “How do I stop all the emails from Facebook Groups?”
Thankfully the answer is simple and quick!
My video (below) shows you how to turn off emails completely or select which actions you want to recieve emails notifications about from your Facebook Groups.
Questions? Ask in the comments here or over on our Facebook Page at http://www.Facebook.com/MarkandZoe
Please hit the “Tweet” and “Like” buttons at the top of this page and share this video with your friends to stop the email overload frustration for them as well
Cheers – Zoe
You know video is the ultimate medium for marketing your business – but it takes time and skills to make a video right? WRONG!
I’m going to show you how to use a free Google tool to source images, edit these into a video, add music, produce your video and upload it to YouTube in 5 minutes or less!
Better yet you don’t need to have a camera, editing software or any video skills. If you can type your name into a search engine you can use this method.
ALL EXCUSES FOR NOT USING VIDEO MARKETING HAVE JUST BEEN ERASED.
You can simply and quickly create a video for your business like the one Google used for their Superbowl ad and like this one of ours:
The Video Tool I used for this video is “Google Search Stories Video Creator” at: http://www.youtube.com/searchstories
But rather than just sending you to the link, I want to show you HOW to create your Google Search Story video.
I put our video together (above) after watching a tutorial by Video Marketing Wizz (and good friend), Pam Brossman of “Video Marketing Campus” and www.SocialMediaWoman.com Thanks Pam for letting me share this video:
So watch the videos and then create your very own “Search Story”. You can have a marketing video “as good as Google’s” minutes from now.
If you are ready to really step up your video marketing, then I highly recommend Pam, and her Husband Steve’s, “Fast Video Results” course – Click here to view more details and subscribe to their website to get notified of their new training videos – they’re all awesome!
Love your comments, feedback, tweets, shares, posts, pings and make sure to leave a link to your ‘Search Story’ video (once you create it) with your comment below.
I advocate using a Facebook Business or ‘Fan’ PAGE to promote your business, but it can be difficult to promote this with the long URL or ‘Link’ Facebook gives you when you create your Page.
I’m often asked “How can I create a custom URL for my Facebook Fan Page to use in promotions?”
I’ve outlined the steps required (below) but it’s one of those things that is super easy to do once you have seen it done before. So, I created a video to show you how to change your Facebook page URL to a neat, short professional looking website name like ours at:
The Video shows you step by step exactly what to do….
Steps to set-up custom URL for your Facebook Business or Fan Page:
1. You need to be logged into your Facebook account.
2. If you have at least 25 fans (people that like your page), you can set a custom username/URL
3. Go to http://www.facebook.com/username/
4. Select the page or account from the pulldown menu that you want to set URL for
5. Type the custom URL name you’ve selected into the box and check availability (Chose carefully as this cannot be changed once set)
6. Save Page URL name.
Your Facebook Page URL will now be http://www.Facebook.com/YourChosenName
Feel free to share your page address here once you have done this
And give us a shout out on our Facebook page at :
or at Twitter:
I spend a lot of time on Social Media Marketing ( I love it) but you do have to balance the time you spend on Social Media with the business outcome you receive for your efforts.
By integrating my Social Media Networks and Bookmarking sites I can distribute a single piece of content across multiple sites with the ‘push of a button’.
Watch the video to see step by step what tools I use and how to set this up to get maximum exposure for your information across social media sites with the minimum time investment ….
As always, if you found this video helpful, share far and wide with your networks/friends – simply hit the “Like” “Retweet” or “share” buttons.
After all it feels good to share
Today (May 21st, 2010) Facebook has had a change of heart on their “Major change to the Customised Tabs on it’s Pages” and reversed their actions that I talk about below.
At this point in time all Facebook Page owners can set up customised tabs on their Facebook Page but I would not be suprised it this changed without warning again.
My advcie is to read my post below, about what happened on Wednesday, and then watch the video about how to work around this. The information I give on promoting the URL of the customised tab is still 100% applicable even if we are not being ‘forced’ into this being our only option right now.
Always pays to be ‘proactive’ in our marketing efforts.
Any questions let me know – Cheers Zoe
Today (May 19th, 2010) Facebook has made a Major change to the Customised Tabs on it’s Pages.
You can no longer set up a customized welcome tab on your FB Page until you have 10000 fans.
This means that if you have ads running promoting your page to a customised landing tab or ‘Welcome Tab’, the people clicking on your ad will now go straight to your WALL or INFO tab.
I recommend immediately changing your ad to promote your URL of your customised tab rather than your ‘page’ directly, or have a very strong, clear call to action’ on your Wall – especially at the top of your page and/or in your page graphic (picture).
My video explains the change and what you need to do right now in order to stop sending advertising dollars down the drain on Facebook ….
This is a game changer for anybody marketing through a Facebook Page – Watch the video above – RIGHT NOW!
What do you think of the change? I just have to ask – Why Facebook ? Why?
I am currently running training webinars along with Tanya Outridge, from SalesPipelinePros, teaching “Social Media Marketing for Network Marketers” to internet marketing business students in this part of the World (well primarily from Australia, New Zealand and Europe).
Last night we covered “Twitter Domination – How to get the maximum results for your business by marketing professionally on Twitter”.
The webinar was recorded but it turned into a very (very) long call. So I decided to break the training down into smaller, more manageable pieces and re-record it all this week.
I will continue to add videos to this post as I complete these over the coming few days. My advice is to start at video number 1 and progress through the series to get the maximum results for your network marketing business from Twitter, in the minimum amount of time.
Enjoy and I look forward to you letting me know your results via Twitter – you’ll find me @zdeluca
Let’s Get Started …….
Social Media Marketing for Network Marketers
Video 1 “How to Maximise Twitter to Grow Your Network Marketing Business”
Video 2 “How to Design & Set Up a Powerful Twitter Profile”
Video 3(PtA) “Establishing Your Follower Base on Twitter”
Video 3(ptB) “How to Set Up a Follower Schedule on Twitter”
Video 4 “Delivering Quality Content and Tweets – What To Tweet About”
Video 5 “Twitter Management Using Hootsuite”
Video 6 “How to Automate & Integrate Your Twitter Activities with Ping.fm Hootsuite & SocialOomph”
Video Marketing is the hottest trend in maximising Social Media Marketing right now.
The largest video sharing site, YouTube.com has 13 Billion video views – PER MONTH!
People are watching hundreds of millions of videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video are uploaded to YouTube.
With that level of traffic it’s obvious that you should have a presence on YouTube and other video hosting sites, but….
Have you found yourself paralysed at the thought of actually making a video?
What do you talk about? How do you make the video? How do you upload it to the net? And how will anybody else get to see it?
If video marketing has all seemed ‘too hard’ and/or you have been making excuses as to why ‘you’ can’t possibly create a video – then this training is for you.
I recorded this video marketing training for my SocialMediaShortCut course (the full training is available exclusively through www.SalesPipeLinePros.com ) – but have had several requests for this information, so here ’tis.
To those of you joining me on the Video Marketing 90 Day Challenge, I trust this helps you to power into action!
And please share away with your friends and social networks.
Have an Awesome Day – Zoe
P.S. This is the first in a series of 3 SocialMediaShortCut trainings. Make sure to join this site or grab the RSS feed for updates on when the other Social Media Marketing trainings are available.
Do you have a back up for your WordPress blog?
Not just an export file of the content but a full database backup should your website crash?
In this video I explain why this is so important and how to install and use a simple WP DB Backup plug in.
All wordpress site owners need to watch this video. Seriously don’t wait to learn this the hard way after a server error and losing everything (like I did!).
Thank you to @thatMLMbeat for the heads up via Twitter that there was a problem with my blog. Now I encourage all of you to tweet this and share through your social networks. I don’t want anybody else to have the sinking feeling I had last week of their entire blog being “goooooone”.
If you are creating content on the internet then one of the best ways to gain exposure for this content is to list it on bookmarking sites. This can be a time consuming task if you are posting to dozens of sites manually. A colleague shared the OnlyWire.com bookmarking service with me and it has streamlined all of my bookmarking.
The video (below) shows you what OnlyWire is, how to sign up for an account and then how to bookmark to over 20 sites with the push of a button. Fantastic tool – www.OnlyWire.com