That may seem like a strange title for a blog post but recently Mark and I were getting ready for a long weekend with family. We live in a beautiful part of the Sunshine Coast in Australia, and quite often, especially on public holidays, family chose to make the most of our great location and visit, as was the case on that long weekend.
We decided it was beautiful sunny weather so we would go upstairs and clean our rooftop terrace so that we could spend some time up there on the deck. Mark came home from shopping and realized that I was still on the terrace and had been up there for quite some time. He came upstairs and asked, “What are you doing?” I was inside the spa bath, that we have on the terrace, and I said, “I’m just cleaning the spa.” When he said “You’ve been there for so long! I quickly responded “I know because I need to make sure it’s perfectly clean.”
Mark reminded me that “it’s our family, they really don’t mind” and, without hesitation responded, “but my Grandson will be in the spa.”
I expected that our daughter was likely to bring our 4-month old grandson up into the spa bath – they use it as kind of mini-swimming pool for him to help him soak: he loves his baths And it struck me that the way I approached the cleaning and preparation was totally different when I realized that my brand-new grandson would be in that spa.
It really made me start thinking about priorities and how that reflects in everything we do in life but particularly in our businesses. I thought to myself “Wow, would I recommend my products and services to people that I love?” Would I sell to my Grandson?
No, I am not saying here that your product and service must be suitable for your grandson. I can assure you that Reece has no interest or understanding of my social media marketing training, nor any use for it, and I understand that several of my clients have products and services that would be completely unsuitable for their grandchildren. But, think about it, if the people you love, your family members, your best friend, your colleagues: if they were looking for your product or service, would you recommend YOU?
Are you really the best in your field? Are you providing the best service that you possibly can?
Why that has become so vitally important, and why I’m asking you to put your products and services under a microscope is because social media will magnify whatever you are in terms of your business, service and product strengths. If you have fantastic customer service and you’re offering a great product at the right price, with sensational followup then social media will magnify that. You’ll get wonderful third party testimonials and viral recommendations that would be mainly positive. In fact in marketing terms, we all go searching for that holy grail of viral third party endorsement.
If however, your business is lacking in any areas, perhaps you’ve been really busy and your follow up is not so great or you have certain staff members that maybe aren’t that great in dealing with the public or are cutting corners – that also will be magnified by social media. But when corners are cut, or your businesses are not performing, then your social media presence would be mainly negative.
If you know already that you’re not quite keeping up with demand, your prices are too high or value too low, your quality is not where it should be, CHANGE IT. If you wouldn’t recommend your products and services to the people that you love most in the world, why should you be promoting it to anybody else?
Think about how you would act, how you would feel, and how you would care for your customers if they were your 4-month old grandchild about to get into the spa bath. Would you clean it differently? Would you provide a different service? Would you go above and beyond and care just a little bit more? Because your ideal target client, the client that you wish you had thousands of, is deserving of that level of service and care.
You have to strive to be the best in your field – I’m not saying that you are going to please everybody all the time. The very nature of working with the public means I find that impossible, but unless you strive to provide the very best possible service that you can to your clients then, quite frankly, you shouldn’t be in business and you definitely should not be using social media.
Social media will magnify your brand, purpose, intent, service and support. So make sure that what it’s magnifying is positive.
Have an awesome week!