Google+

There had been much hype over the last few days about the number of Facebook users dropping  in a few markets.

It was claimed that users in the US declined  from  155.2 million at the start of May to 149.4 million at the end of the month, and that its’ user numbers in Britain fell by more than 100,000 too.

I wonder if the entities making the claims expect everybody in those countries to sign up for Facebook?

More than half the population in the US and the UK have already done so, so one would imagine that, like any market, Facebook will find its’ level in time.  Does that mean that Facebook is going the way of My Space?

Let’s take a look at the numbers – Facebook is heading for 700 million users. More than half of the current users – somewhere over 600 million – log in every day. Average time spent on the site is between 23 and 55 minutes (*1).   With an average of 130 friends (*2) It’s hard to imagine that all those users are suddenly going to abandon it anytime soon. I think many would  find it harder to give up than smoking.

Despite all the criticism about privacy settings and the amount of information Facebook commands, the numbers continue to grow. The reason – Facebook is a social site and we humans like nothing more than to socialise. More and more users share their thoughts, their actions, their likes and their hates with millions of other users.

Is it any wonder that “Angel investors and venture capitalists have showered hundreds of millions of dollars on entrepreneurs with an idea for a new social networking business, but the money is parcelled among thousands of developers.

This is not the dotcom era of a decade ago when you had to invest heavily in servers and computer storage, and blow a wad on marketing to win visitors to your site. Now you pay-as-you-go, renting computers in the vast data warehouses created by the likes of Amazon, while marketing takes care of itself thanks to enthusiastic early users sharing their experience. *3.

Facebook – not so liked and less friends – I think not.

What do you think?   –   Mark

  1. http://www.quora.com/How-much-time-does-the-average-user-spend-on-Facebook
    2. http://www.facebook.com/press/info.php?statistics
    3. Stephen Foley in “The Independent” 15/6/11.

 

*Footnote from Zoe

Facebook have been clamping down on dual profiles, particularly where users are setting up a profile for their personal use and then another to promote their business.

I can’t help but feel that the decline in Unique Users is a result of this action and in fact a very good thing.  Weeding out fake accounts and duplicates can only serve to strengthen the use by existing members.

If you currently have both a personal profile and a PROFILE for your business then you need to convert your business profile to a business PAGE immediately.  If Facebook locates your duplicate accounts they will delete both profiles!  And all your hard work in building these will be gone.

The difference between a profile and a page is that people request to be your ‘Friend’ on a profile while members chose to ‘Like’ your page.

Need help with fixing your Facebook structure – let us know in the comments below or pop on over to our Social Media advice Facebook Page at:

www.facebook.com/SocialMediaShortCut

And check out our live trainings to help you market your business with Social Media – the right way!

www.SocialMediaShortCut.com/events

I attended The Creative Collective’s Web Wednesday event last week on Blogging and was inspired by the information the speakers shared.  I got chatting to one of the speakers, Annabel Candy, after the event and we discussed her book “Successful Blogging in 12 Simple Steps”.  I know that many of you have started blogs or are planning to, so I felt this would be the perfect resource for you. So if you are looking for a guide on how to blog successfully, Annabel’s book is for you.

In a nutshell, Successful Blogging in 12 Simple Steps teaches small business owners and writers how to effectively market or sell their products online through blogging. The clear tips and well thought out information is designed to save you time and money.

About the Author

Why should you take Annabel’s advice?

Annabel Candy has 15 years experience writing and designing for the internet and an MA Design for Interactive Media. She also has a background in journalism and six years teaching experience but she’s a writer, not a techie so the book is free of technical jargon.

Annabel set up a travel blog called Get In the Hot Spot two years ago which now has over 20,000 readers each month. Realising blogging was a powerful marketing tool she wrote Successful Blogging in 12 Simple Steps to help other small business owners and writers tap into the power of blogging.

The Format

The ebook is clearly laid out and divided into 12 chapters. It’s available for instant download and looks great on the iPad. Every chapter has thinking points and a check list so you won’t forget anything.

There’s a full list of blogging resources at the end of the book and a bonus chapter on motivation.

There’s also an audio book for those who want to listen instead of read.  I admit that I ‘listen’ to more books than I read as I get through more material that way.

The Content

Successful Blogging in 12 Simple Steps covers everything from designing your blog to writing content and promoting it. There are chapters on:

  • Topic and Goals
  • Branding
  • Planning Your Blog
  • Blog Set Up
  • Writing Static Content
  • Writing Blog Posts
  • Writing for the Web
  • Reality Check and Add Value
  • Blogging and Social Media
  • Online Networking
  • SEO, Statistics and Rating Progress
  • Guest Posting

Strengths

This is a great introduction to blogging for new bloggers and bloggers who aren’t getting results from their blogs.

The chapters on content creation and formatting are essential reading – for every blogger!

The book will help you plan your blog to achieve your goals and come up with a detailed brief which you can give to a blog or web designer to make sure you get exactly what you need.

Annabel has had guest posts on Copyblogger, Problogger, Zen Habits and other popular blogs and she shares inside information on guest posting.

Weaknesses

There’s no information on the technical side of setting up a blog. The book assumes either you can do that yourself or you’ll get someone to do it for you.  We can recommend other resources if you need help with this.

Final Thoughts

What really sets this book apart from the other blogging books is the lack of technical jargon and a realistic approach real business people will be able to understand and manage.

Successful Blogging in 12 Simple Steps
:

  • makes blogging accessible to non-technical people
  • will inspire and encourage you to get into blogging
  • will help you come up with a clear plan on how to make sure your blog achieves your goals
  • will make the process of writing blog content easy and fun

It also offers great value for money and comes with a guarantee so I recommend you check it out.

If you enjoy the book  – then share with your friends that are on the blogging journey too – or want to be ;-)

Click here to visit Successful Blogging in 12 Simple Steps.

Many of us love sharing our photos with the World when we post these on Facebook but do you really want a computer program automatically telling the World who you are based on images posted on the site?

Facebook have been rolling out a face recognition feature for some time, but today it was released outside the USA for the first time.  Called “Tag Suggestions” the software tries to match names with people in photos you upload to the site.

It is turned ON by default – so this is an opt out feature rather than an opt in one.

How does it work?

It scans the faces of people in tagged pictures and matches the data against other pictures so users can tag them automatically. On your facebook settings page the explanation of the feature appears like this:

This feature uses a comparison of photos you’re tagged in to suggest that friends tag you in new photos.

You’re always in control of your tags on Facebook:

  • Only friends can tag you in photos
  • We’ll notify you when a friend has tagged you
  • You can remove a friend’s tag at any time
  • Tag suggestions are based only on photos you’ve allowed yourself to be tagged in

For some of you, this may be another feature of the social media site that you would like to have some fun with. For others, it may be something you are aghast at.  So, if you want to put a paper bag over your face…..book, there is a way to do it and here it is:

  1. Go to the “Account” tab in the top right hand corner
  2. Click on “Privacy settings”
  3. Click “Customise settings” (bottom centre of page)
  4. Scroll down to “Things others share”
  5. Click “Edit settings” next to “Suggest photos of me to friends”
  6. Choose “Disable”  from the drop down
  7. Click “Okay” in the bottom right hand corner.

 


Remember that you are in control of all the settings on your Facebook page and you should ensure that the settings are as you want them.  So while you are in your account privacy settings take time to review and decide how all of your information is shared and with whom.

Your privacy is at stake and, like putting a seat belt on when you get into a car, it’s your responsibility to protect yourself.

Share this with everyone you know on Facebook and let us know if you chose to leave this feature on or not.

Discover the Top 10 Secrets to Maximising Social Media Marketing for Business

We know many business owners are in overwhelm mode when it comes to social media right now, all furiously trying to keep up with never ending changes, system updates, apps, tools, releases and spending excessive amounts of time on social networks, without necessarily enjoying the rewards for their efforts.

Others are not even on Social Media networks at all – and if you’re not – you should be. No, as business owners, you HAVE to be (it’s no longer an option if you want to be competitive in the marketplace).

I’m hearing more and more that you’re just plain stressed by social media!

But Where Do I Start?

As a Business Owner, Entrepreneur, Sales Professional or Marketer -  you see the power of Social Media Marketing to grow your business.
You know you should be doing something to embrace Social Media as part of your overall marketing strategy – BUT are you totally confused about WHERE TO START and HOW?

Are you concerned that if you “Do” Social Media Marketing the wrong way – it could actually do more harm than good for your business?

What if you could be shown EXACTLY how to, not only get started with social media marketing, but how to maximise social media to grow your business the RIGHT way.

All without a huge investment of time or money?  Then this is for you……

SocialMediaShortcut Team presents – “Secret Social Media Business”

 

“Secret Social Media Business” seminars are being held throughout July:

12-July-2011 – Secret Social Media Business Seminar – Sunshine Coast – Morning Session
12-July-2011 – Secret Social Media Business Seminar – Sunshine Coast – Evening Session
15-July-2011 – Secret Social Media Business Seminar – Brisbane
22-July-2011 – Secret Social Media Business – Sydney

Top 10 Secrets to using Social Media Marketing for Business
 

 

VIP Admission – $77.00 (incl GST)
Admission for 1 pax with Front Row seating & Secret Social Media Business Cheat Sheet to take home.

 

Regular Admission – $47.00 (incl GST)
Admission for 1 pax with general seating only.

Learn the Secrets to using Social Media Marketing to grow your Business without it taking over your life:

  • Overview of Social Media Marketing and how it can benefit your business
  • Secret to marketing your business in Social Media the RIGHT way
  • The top 4 social media networks for business and the Secret to finding which ones are best suited to your business and why
  • Secrets to understanding the language of Facebook, Twitter, LinkedIn and YouTube – what does it all mean and what are the biggest mistakes to avoid?
  • Secret to positioning your business in Social Media professionally and customing your social media sites to incorporate your branding
  • Secret to promoting your business using Social Media – including the rules/regulations of each site (get this wrong and your social media accounts could be shut down!)
  • Secrets on what to post about (and importantly what not to post about) for maximum interaction/results
  • Secret timing stats on when and how often to post for maximum engagement and secrets sites to find content quickly and easily
  • Secret to online reputation management, customer engagement and handling feedback (good and bad)
  • Your Next Steps (you’re on Social Media – now what?)
  • Top Secret to getting all this achieved in the minimum amount of time!

Training by Zoe deLuca - for those of you that don’t know me….

Introducing Your Social Media Mentor – Zoe deLuca

Zoe is a Social Media Marketing Specialist, Speaker, Trainer, Manager and Internet Entrepreneur, operating multiple businesses from her laptop while travelling the World.

With a Twitter following in excess of 50,000, over 60,000 views of her training videos on YouTube plus thousands of friends on Facebook & Linkedin, it’s no wonder she was recently selected to attend the “10for10″ internet marketing training intensive in
New York.

Zoe and her partner Mark, are based on the Sunshine Coast and operate a full service Social Media Marketing Consultancy with clients around the Globe. Zoe is the Social Media Specialist at “The Creative Collective”.  Zoe draws on her experience over the last 3 years of using Social Media Marketing to grow her own businesses and is perfectly positioned as a business owner that has figured out how to maximise Social Media for Business results.

During the “Secret Social Media Business” presentation, Zoe will explain all the ins and outs of the top social media networks, how to manage your social media marketing quickly and easily and, most importantly, how to get the maximum results for your business. Exposing the top 10 Secrets to Social Media Success to get you started in Social Media Marketing – the RIGHT WAY.

“Secret Social Media Business” seminars are being held throughout July:

12-July-2011 – Secret Social Media Business Seminar – Sunshine Coast
15-July-2011 – Secret Social Media Business Seminar – Brisbane
22-July-2011 – Secret Social Media Business – Sydney

Only a few weeks to go for the first of the events, so book now to secure your place!

Stop wasting time messing around on Social Media and discover “Secret Social Media Business” – you and your business deserve this!

See you soon…….

PS Hit the ‘Like’ button or ‘Tweet’ button (If you don’t know what that means you will be the end of the training)  – after all it feels good to share ;-)