“Right Off Target” How NOT To Do Customer Service
The Black Friday and Cyber Monday Sales have come and gone for another year but in it's wake this year I have been left with not only an empty credit card but an empty mailbox! Today's events have shown me how crucial customer service is to the success of your social media marketing and in fact your business success in general. Let me explain..... I'm a sale junkie (ask Mark)! I'm prepared to plan, research (a lot), plot and wait to get the ultimate bargain. In fact I hate buying anything that's not on sale. I don't consider myself 'cheap' but ...
Personal Branding on The Internet What’s in a Name?
My new business cards arrived and, as I was going to a networking event, I popped a bunch in my pocket and headed out. It wasn't until later that night when I was asked, "Do you know Zoe deLuca?" (while the person looked straight at my card I had just given them), that the value of a name really sunk in for me. You see my new business cards have my 'new name' on them. When I say new name, I should probably explain....... After 11 years together Mark and I finally got married last week. And along with ...
Facebook – not so liked and less friends?
There had been much hype over the last few days about the number of Facebook users dropping in a few markets. It was claimed that users in the US declined from 155.2 million at the start of May to 149.4 million at the end of the month, and that its' user numbers in Britain fell by more than 100,000 too. I wonder if the entities making the claims expect everybody in those countries to sign up for Facebook? More than half the population in the US and the UK have already done so, so one would imagine that, like any market, Facebook will ...
Want to Learn how to Blog? Blogging Ebook Review Successful Blogging in 12 Simple Steps
I attended The Creative Collective's Web Wednesday event last week on Blogging and was inspired by the information the speakers shared. I got chatting to one of the speakers, Annabel Candy, after the event and we discussed her book "Successful Blogging in 12 Simple Steps". I know that many of you have started blogs or are planning to, so I felt this would be the perfect resource for you. So if you are looking for a guide on how to blog successfully, Annabel's book is for you. In a nutshell, Successful Blogging in 12 Simple Steps teaches small ...
Facebook Face Recognition – They Know What You Look Like and it’s Your Default!
Many of us love sharing our photos with the World when we post these on Facebook but do you really want a computer program automatically telling the World who you are based on images posted on the site? Facebook have been rolling out a face recognition feature for some time, but today it was released outside the USA for the first time. Called “Tag Suggestions” the software tries to match names with people in photos you upload to the site. It is turned ON by default – so this is an opt out feature rather than an opt in one. How does it ...
Secret Social Media Business Seminars
Discover the Top 10 Secrets to Maximising Social Media Marketing for Business We know many business owners are in overwhelm mode when it comes to social media right now, all furiously trying to keep up with never ending changes, system updates, apps, tools, releases and spending excessive amounts of time on social networks, without necessarily enjoying the rewards for their efforts. Others are not even on Social Media networks at all - and if you're not - you should be. No, as business owners, you HAVE to be (it's no longer an option if you want to be competitive in the marketplace). I'm ...
How to Use Facebook New Page to Page Share Feature
Facebook is continually changing and quite often the changes can be challenging if you are a business owner trying to market on the platform. But I'm loving "New Facebook Share" features. Did you know you can now share a post not only onto your own profile wall, but to a GROUP or to a specific "Friends" wall? The HUGE news is when you are using Facebook "AS a Page" your specific 'friends' walls are those of the Business PAGES that you've liked. YES - page to page sharing! Woohoo! My video explains how and why you would ...
Growing a Business on the Internet – The Times They are a Changing
I was at a work group meeting last week discussing the opportunities for businesses in the "Digital Economy" particularly with the improvement in broadband services across Australia in coming years. It was a real eye opener in terms of how much more innovative businesses are going to have to be to prosper in the next 2-5 years and to maximise the changes in technology. It also made me realise that Mark and I weren't really doing this in our own business. That may surprise some of you given that I specialise in Social Media Marketing and am continually updating my ...
The Best Social Media Marketing Training on the Planet? Become a Social Media Super Hero Seminars
Ok it may be the best Social Media Marketing Training in Australia and New Zealand I got carried away because, as Big Kev used to say, I'm excited!!! In less than two weeks, I get to dust off my SuperGirl cape as we will kick off our 'Become a Social Media Super Hero' Australian tour, this time with stops in Auckland and Wellington as well! We know many business owners are in overwhelm mode when it comes to social media right now, all furiously trying to keep up with never ending changes, system updates, apps, tools, releases and spending ...
What is a Hashtag and How to Define a Hashtag on Twitter for Your Event or Business
You have heard about hashtags on Twitter but don't really understand what they are let alone how you set one up for your event or business? This video takes you through step by step on what is a Hashtag on Twitter, where do you find out what a hashtag means, how you register your own hash tags (and where), and then how to use this hashtag to grow your community interractions at live events or in support of your business. In the video I 'define' a hash tag of #SMSH for our recent Social Media Super Hero seminars. I consider the ...
