What Should Woolworths Do? Alan Jones and Brand Reputation Management on Social Media
If you live in Australia you no doubt have heard about the comments of radio announcer, Alan Jones over the weekend. You may have also heard that the response of some of the radio programs advertisers could be costing the station more than $80,00 a day in lost advertising revenue. But are you aware of the fall out for one particular advertiser, "Woolworths" due to actions of a staff member at the same meeting and their subsequent handling of the negative customer comments on social media? I don't want to get into (another) debate over whether Woolworths actions are 'right or ...
Would You Sell to Your Grandchildren?
That may seem like a strange title for a blog post but recently Mark and I were getting ready for a long weekend with family. We live in a beautiful part of the Sunshine Coast in Australia, and quite often, especially on public holidays, family chose to make the most of our great location and visit, as was the case on that long weekend. We decided it was beautiful sunny weather so we would go upstairs and clean our rooftop terrace so that we could spend some time up there on the deck. Mark came home from shopping and realized that ...
Has Our Olympic Campaign Gone to the Dogs?
You may well think so based on current news reports in Australia. But is there really a silver lining to our silver haul? Or has Australia really developed an attitude of "If it's not gold it's not good enough"? What do you think? Mark pondered this in his latest post on his Wanderings and Wonderings blog that I have copied below: OLYMPIC DREAMING Over the past week, I, like billions of others world-wide, have been watching the Olympic Games in London. And I, like billions of others world-wide, have been cheering my countrymen and women as they battle it out with the ...
“Right Off Target” How NOT To Do Customer Service
The Black Friday and Cyber Monday Sales have come and gone for another year but in it's wake this year I have been left with not only an empty credit card but an empty mailbox! Today's events have shown me how crucial customer service is to the success of your social media marketing and in fact your business success in general. Let me explain..... I'm a sale junkie (ask Mark)! I'm prepared to plan, research (a lot), plot and wait to get the ultimate bargain. In fact I hate buying anything that's not on sale. I don't consider myself 'cheap' but ...
Personal Branding on The Internet What’s in a Name?
My new business cards arrived and, as I was going to a networking event, I popped a bunch in my pocket and headed out. It wasn't until later that night when I was asked, "Do you know Zoe deLuca?" (while the person looked straight at my card I had just given them), that the value of a name really sunk in for me. You see my new business cards have my 'new name' on them. When I say new name, I should probably explain....... After 11 years together Mark and I finally got married last week. And along with ...
Facebook – not so liked and less friends?
There had been much hype over the last few days about the number of Facebook users dropping in a few markets. It was claimed that users in the US declined from 155.2 million at the start of May to 149.4 million at the end of the month, and that its' user numbers in Britain fell by more than 100,000 too. I wonder if the entities making the claims expect everybody in those countries to sign up for Facebook? More than half the population in the US and the UK have already done so, so one would imagine that, like any market, Facebook will ...
Want to Learn how to Blog? Blogging Ebook Review Successful Blogging in 12 Simple Steps
I attended The Creative Collective's Web Wednesday event last week on Blogging and was inspired by the information the speakers shared. I got chatting to one of the speakers, Annabel Candy, after the event and we discussed her book "Successful Blogging in 12 Simple Steps". I know that many of you have started blogs or are planning to, so I felt this would be the perfect resource for you. So if you are looking for a guide on how to blog successfully, Annabel's book is for you. In a nutshell, Successful Blogging in 12 Simple Steps teaches small ...
Facebook Face Recognition – They Know What You Look Like and it’s Your Default!
Many of us love sharing our photos with the World when we post these on Facebook but do you really want a computer program automatically telling the World who you are based on images posted on the site? Facebook have been rolling out a face recognition feature for some time, but today it was released outside the USA for the first time. Called “Tag Suggestions” the software tries to match names with people in photos you upload to the site. It is turned ON by default – so this is an opt out feature rather than an opt in one. How does it ...
Secret Social Media Business Seminars
Discover the Top 10 Secrets to Maximising Social Media Marketing for Business We know many business owners are in overwhelm mode when it comes to social media right now, all furiously trying to keep up with never ending changes, system updates, apps, tools, releases and spending excessive amounts of time on social networks, without necessarily enjoying the rewards for their efforts. Others are not even on Social Media networks at all - and if you're not - you should be. No, as business owners, you HAVE to be (it's no longer an option if you want to be competitive in the marketplace). I'm ...
How to Use Facebook New Page to Page Share Feature
Facebook is continually changing and quite often the changes can be challenging if you are a business owner trying to market on the platform. But I'm loving "New Facebook Share" features. Did you know you can now share a post not only onto your own profile wall, but to a GROUP or to a specific "Friends" wall? The HUGE news is when you are using Facebook "AS a Page" your specific 'friends' walls are those of the Business PAGES that you've liked. YES - page to page sharing! Woohoo! My video explains how and why you would ...
Internet Marketing Training
What Should Woolworths Do? Alan Jones and Brand Reputation Management on Social Media
If you live in Australia you no doubt have heard about the comments of radio announcer, Alan Jones over the weekend. You may have also heard that the response of some of the radio programs advertisers could be costing the station more than $80,00 a day in lost advertising revenue.
But are you aware of the fall out for one particular advertiser, "Woolworths" due to actions of a staff member at the same meeting and their... [Read More]
Would You Sell to Your Grandchildren?
That may seem like a strange title for a blog post but recently Mark and I were getting ready for a long weekend with family. We live in a beautiful part of the Sunshine Coast in Australia, and quite often, especially on public holidays, family chose to make the most of our great location and visit, as was the case on that long weekend.
We decided it was beautiful sunny weather so we would go upstairs... [Read More]
Has Our Olympic Campaign Gone to the Dogs?
You may well think so based on current news reports in Australia. But is there really a silver lining to our silver haul? Or has Australia really developed an attitude of "If it's not gold it's not good enough"?
What do you think? Mark pondered this in his latest post on his Wanderings and Wonderings blog that I have copied below:
OLYMPIC DREAMING
Over the past week, I, like billions of others world-wide, have been watching the... [Read More]
“Right Off Target” How NOT To Do Customer Service
The Black Friday and Cyber Monday Sales have come and gone for another year but in it's wake this year I have been left with not only an empty credit card but an empty mailbox! Today's events have shown me how crucial customer service is to the success of your social media marketing and in fact your business success in general. Let me explain.....
I'm a sale junkie (ask Mark)! I'm prepared to plan, research (a... [Read More]
Personal Branding on The Internet What’s in a Name?
My new business cards arrived and, as I was going to a networking event, I popped a bunch in my pocket and headed out. It wasn't until later that night when I was asked, "Do you know Zoe deLuca?" (while the person looked straight at my card I had just given them), that the value of a name really sunk in for me. You see my new business cards have my 'new name' on them.... [Read More]Facebook – not so liked and less friends?
There had been much hype over the last few days about the number of Facebook users dropping in a few markets. It was claimed that users in the US declined from 155.2 million at the start of May to 149.4 million at the end of the month, and that its' user numbers in Britain fell by more than 100,000 too. I wonder if the entities making the claims expect everybody in those countries to sign up for... [Read More]Want to Learn how to Blog? Blogging Ebook Review Successful Blogging in 12 Simple Steps
I attended The Creative Collective's Web Wednesday event last week on Blogging and was inspired by the information the speakers shared. I got chatting to one of the speakers, Annabel Candy, after the event and we discussed her book "Successful Blogging in 12 Simple Steps". I know that many of you have started blogs or are planning to, so I felt this would be the perfect resource for you. So if you... [Read More]Facebook Face Recognition – They Know What You Look Like and it’s Your Default!
Many of us love sharing our photos with the World when we post these on Facebook but do you really want a computer program automatically telling the World who you are based on images posted on the site? Facebook have been rolling out a face recognition feature for some time, but today it was released outside the USA for the first time. Called “Tag Suggestions” the software tries to match names with people in photos you... [Read More]Secret Social Media Business Seminars
Discover the Top 10 Secrets to Maximising Social Media Marketing for Business
We know many business owners are in overwhelm mode when it comes to social media right now, all furiously trying to keep up with never ending changes, system updates, apps, tools, releases and spending excessive amounts of time on social networks, without necessarily enjoying the rewards for their efforts.
Others are not even on Social Media networks at all - and if you're not -... [Read More]
